At Who What Wear, we make it our mission to be well-informed when it comes to emerging and recirculating designers and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space and the emphasis on refined style has pushed brands like Loro Piana to the forefront of our minds.
Few brands can compete with the expertise of Loro Piana when it comes to quality craftsmanship. Founded in 1920 as a producer of cashmere goods, it’s become a veteran in the luxury market with decades of research backing. Since its inception the heritage brand has specialised in woollen garments and Italian-derived fibres, resulting in apparel produced to the highest specifications. Some of its meticulous measures include the use of virgin materials, finely spun fibres and combing techniques, resulting in the supplest knits.
Loro Piana has garnered worldwide praise from tastemakers and celebrities including Angelina Jolie and Rosie Huntington-Whiteley, who are often spotted in its minimalist pieces.
The brand’s creations are the antidote to trend-inspired pieces. With the deliberate absence of a creative director, the brand instead focuses on craftsmanship, functionality and timeless pieces that are made to last a lifetime and remain relevant.
Although the price points suggest opulence, its designs are understated and timeless which is reflected in the premium fabrications used. Loro Piana hones in on classics in neutral colourways, however, the Mediterranean influence is evident through the use of warm hues, macramé knits and casual suiting, which is reminiscent of Italian style.
Its arsenal also includes decorative and functional homewares. Don’t be surprised to see wood backgammon sets, frisbees and blankets among its apparel, as the brand aims to transcend the essence of luxury throughout the homes of its customers.
Keep scrolling to discover some of Loro Piana’s best-selling investment pieces—from cashmere-rich knitwear to streamlined silken silhouettes.
As you’d imagine, Loro Piana tailoring is second to none.
This loosely draped maxi is perfect for summer days.
Grecian-inspired sandals with polished hardware. It strikes a balance between minimalist and modern.
The contrast of the clean cut with the textured belt is inspired. It’s just the right hint of Bohemian.
A multicoloured bag reminiscent of the term (dare I say it) ‘ludicrously capacious’. Featuring an extended handle and deep gusset, it’s a piece to house many possessions whilst not compromising on style.
I’m in awe of the colourway combined with high-quality suede. It makes the hue even richer.
A buttery (both in touch and colour) accessory to suit all outfits. Spot the faintest brand detailing.
A refreshing and directional take on the raffia basket. This piece incorporates varied fabrications, including wool, silk and leather — resulting in a textured piece akin to a wall hanging.
The juxtaposition of the hardened sole and canvas detail is inspired.
A Breton top is one of those pieces that work really hard in a wardrobe. Loro Piana’s is fashioned from finely woven cotton.
Menswear inspired tailored with a slightly dipped hem. It’s a piece that will never go out of style. Wear it repeatedly and it’ll become more supple with age.
This apron-style frock reminds me of the coastal grandma aesthetic of 2022. The loose weave and dainty striped detail is also a nod to nautical, whilst offering a ‘grown-up’ appeal.
Loro Piana believe in well-crafted basics like this cashmere tank. The cashmere used is treated to ensure softness and the Henley buttons offer something unique compared to a ‘typical’ tank top.
