Years Later, Fashion People Are Still Obsessed With This Designer “It” Bag

The 2000s trends that have made a return to our wardrobes haven’t been quite what we expected. We feared the ultra-low-rise jeans and shuddered at the thought of donning velour tracksuits again. But there’s nothing to be scared of the noughties trends that have actually managed to elegantly weave their way into 2023 wardrobes. Baby tees and cargo pants are the blueprint of easy style today. Even wedge shoes have trickled back into the very best wardrobes around. In 2019, a Carrie Bradshaw classic made its way to the top of our shopping lists and has so far proven that not all trends fade out. 

Thanks to Daniel Lee, the creative director of Bottega Veneta when the pouch was released, the clutch bag returned. Even more impressively, it has stuck around, and four years on this it-bag remains a highly coveted piece. 

The Pouch is an oversized clutch with carefully gathered leather forming into the seamless closure at the top. It’s roomier than a traditional clutch, and its simplicity makes it a classic investment piece. Lee also designed a version of the bag in Bottega Veneta’s signature intrecciato weave. The first collection sold out almost immediately, while the new-season preorder option will likely be building a long waiting list.

Rosie Huntington-Whiteley is among the It bag’s famous fans. Since it’s launch, she has accumulated various iterations of the clutch, and shows them with countless outfits, modelling the bag’s versatility. Keep scrolling to see who else has been carrying the Pouch bag, and then shop it before it sells out again.

Style Notes: Chiara gives us a relaxed styling, with light trousers and a summer-ready linen shirt. 

Style Notes: The always-glam Salma Hayek is another celebrity fan.

Style Notes: Grece has styled hers in a very 2023 with modern tailoring and white accessories. 

Style Notes: For a classic night-out look, Rosie keeps it simple with a black midi dress, mules and the Pouch. 

The intrecciato weave is iconic to the brand. 

I’ve fallen for this deep green hue. 

For all your essentials, and more. 

A classic. 

A smooth leather version. 

You’ll treasure this forever. 

This soft camel hue will go with everything. 

I dream of having one of these tucked under my arm. 

This denim version is a real stand out. 

The smaller version is more compact, but still fits the basics. 

The magnetic closure adds to the refined silhouette. 

I’ll take one in every colour. 

The smaller version also features a thin strap for shoulder or crossbody wear. 

The mini intrecciato comes in so many great colours. 

This buttermilk hue is the colour of the season. 

This colour is selling out fast. 

I’ve got my eye on this one. 

This colour is just as versatile as black. 

This one is hard to resist. 

A truly unique version. 

This story was published at an earlier time and has since been updated.

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