Not to get too kitschy on you, but whenever I’m shopping for a new lipstick—preferably, perfection in a tube that will become my fail-safe signature—I feel akin to the bumbling Grand Duke in Cinderella circa 1950, desperately flying all over town trying to find the perfect fit, sweating whilst trying to convince myself that the not-right lipstick will actually do just fine (it won’t), and eventually giving up and succumbing to exhaustion. Sound familiar?
Finding your ultimate signature lipstick is hard with a capital H. After all, there is so much to consider! There’s the shade and undertone, of course, but then there’s also the finish, wear, price tag, and ingredients to consider. It’s like trying to find a needle in a haystack or, if I’m staying on-theme here, Cinderella’s foot for an impossibly temperamental glass slipper—an adventure, to say the least. But after years (and years) of trying hundreds of lipsticks, I’ve finally found the perfect fit, and if the raving reviews of my fellow beauty editors are any indicator, I think you have too.
Clocking in at $26, the lip product, the brand explains, has been five years in the making (it’s been in development just as long as the original Merit clan has) and represents “a new approach to lipstick.” It’s fantastically hydrating, for one, and it also boasts a soft but highly buildable base. Oh, and in case you were wondering, it comes in eight equally stunning shades—you 100% won’t be able to choose just one.
“The Signature Lip signals our collective return to the tried and true,” the brand muses in a press release. “Your signature color that makes every outfit intentional, every low messy bun feel pulled together and is impossible to mess up. It’s elevated ease.” Sounds dreamy, no?
Of course, it wouldn’t be a Merit lipstick if it weren’t consciously created with clean and healthy ingredients. Plant-derived squalane and sunflower-seed oil tag-team to provide comfortable, long-lasting hydration; papaya fruit extract instantly soothes; stabilized vitamin C diffuses the appearance of lines for a fuller-looking pout; and last but not least, raspberry oil adds one last kick of moisture and shine. Then, there’s also the brand’s commitment to sustainability via the 30% PCR, recyclable cap, aluminum base, FSC-certified cardboard packaging, and vegetable-based ink.
Not surprisingly, we couldn’t wait to test out the Signature Lip collection ourselves, and you can check out the entire lineup (plus the reviews and photos of some of our favorites) below. But that’s not all! In an extra nod of celebration, we’re granting you early access to shop. The lipsticks aren’t *officially* available until February 22, but if you’re keen to buy your favorites right this second, simply head over to Merit with this link to gain early access shopping one full day before everyone else. Keep scrolling, and enjoy!