This $31 Black-and-White Bikini From H&M Will Have ’90s Chanel Fans In a Tizzy

Apart from a tweed skirt suit, quilted flap bag, and classic pair of tan slingbacks, no item screams “Chanel!” quite like a black-and-white swimsuit, from shockingly tiny bikinis to high-cut maillots. Dating back to the early ’90s, the French house has designed various versions of the classic beachwear essential, with string bikinis worn by Christy Turlington and Claudia Schiffer in the spring/summer 1994 show and sportier variations styled with gold belly chains and bangles for spring/summer 2022. Suffice to say, a black-and-white swimsuit will always remind fashion girls—fans of the house especially—of Chanel. 

With that, when I stumbled upon a ’90s-esque black-and-white bikini on H&M’s website during my regular scroll through the brand’s new arrivals this morning, I was immediately reminded of that classic image of Turlington’s CC-embossed bikini bottoms from the ’90s followed by the more recent shot of Anna Ewers on the spring/summer 2022 runway. And since Chanel’s swimwear has long been considered one of the hardest to obtain genres in the brand’s archives, I thought I’d share the link to H&M’s chic and $31 alt for anyone who’s heading on vacation and in need of something vintage-inspired to add to their luggage. Scroll down to shop it and more H&M swimwear ahead of swimsuit season.

A classic bikini like this one will become a mainstay in your swimwear collection for years to come.  Shop the matching Bikini Bottoms ($13).

So basically I need this swimsuit. Shop the matching Bikini Bottoms ($13).

A good one-piece is an absolute must. 

No string-y tan lines here. Shop the matching Bikini Bottoms ($18).

I love the retro vibes this style is giving off. Shop the matching Brazilian Bikini Bottoms ($18).

I’m a big fan of wearing one-piece swimsuits as bodysuits. 

This color is beyond gorgeous.  Shop the matching Bikini Bottoms ($13). 

Another must-try bodysuit option.

This suit is 1000% regret proof. 

My baby blue. Shop the matching Bikini Bottoms ($13).

This cutout is too chic to resist. 

Coming up next: I Just Checked H&M and Was Astounded by All the “Rich-Looking” Items I Found