My role as a digital fashion editor means that I’m constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what’s actually worth buying and recommending to you, lovely WWW reader. I won’t lie—sometimes it does feel like I’ve seen it all. When you’re scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you’re about to see here are doing just that.
They’re cute, they’re trendy, and they’re rather budget-friendly if I do say so myself. The 29 finds ahead are what I’d consider to be the best winter shopping under $100. Yeah, I said it. Whether it’s TikTok’s favorite checkered scarf or the emerging pant trend that’s worth ditching your jeans for, these buys are exciting and somehow also affordable. Nope, it doesn’t make sense, but I’m not questioning it. I’m simply adding them to my cart.