fashion

I hate to break it to you, but the spells of sunshine that we’ve been waiting for aren’t predicted to last, and with bouts of rain […]

When it comes to shopping for dresses, there are a few brands I regularly rely upon. I trust Reformation to cater to my fuller bust, & […]

Copenhagen fashion week is upon us and our mood boards are once again brimming with inspiration. As the fashion set emerged on the Danish capital, a […]

There are few times in life that we get a second chance, and when it comes to fashion, it’s just as rare. So when we […]

The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and […]

I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand (or in my […]

We bang on a lot about trainers here at Who What Wear, but we don’t need to justify that. No longer for simply working out, sporty […]

Hot take: I really, really love getting dressed up. Weddings, black-tie events, post-work drinks—you name it, I love it. They’re all an excellent excuse to […]

At Who What Wear, we believe that age is just a number. While there might be a societal rule book for choosing an “age-appropriate” hairstyle […]