fashion

Insider Shopping Cart is a monthly series where the figures behind fashion’s biggest luxury retailers break down the items they’re actually spending their money on. If you’re into […]

Call it a fashion person thing, but curating a style aesthetic at the top of each season is crucial. It’s like putting together an itinerary ahead of a big […]

You know how people always say it’s important to find your power color? Essentially, the idea is to pinpoint that one color (or a few) that […]

Despite working at Nordstrom throughout college (and giving a large part of my paycheck back to the retailer), I find myself rarely visiting the store […]

Spring has sprung, and in case you haven’t noticed, there are a lot of cool vibes happening on the hair circuit. Between accessory and styling revivals à […]

My aunt and I bond over many things, but somehow, our conversations always come back to shopping. My aunt’s wardrobe stood out to me even at […]

There comes a point in every trend’s lifecycle where after a period of peaking, it finally reaches a low. Sometimes, that low can last years, others […]

Summer is almost upon us, and I, for one, am thrilled. With the warm (okay, extremely hot) weather, all the skin-baring trends like cutouts, miniskirts, […]

It is officially wedding season. Whether it’s spring or summer, the wedding calendar is filling up, and every conversation I have with a friend seems […]

It’s our job here at Who What Wear to keep you up-to-date with the latest product drops. So when a few of our favorite retailers each release […]