If you’ve been reading Who What Wear regularly, you’ll be well aware of the quiet luxury trend that is dominating this season. From the runways to the street style set, there has been a shift from excess to subtlety in the form of stealth wealthfashion, a.k.a old money style. The aesthetic is a far departure from garish logos, flashy pieces, and short-lived trends, that look like overt displays of wealth. Rather it is characterized by material quality, beauty, timelessness, and superior details, with a focus on what makes high-end clothing worthwhile. Think brands like The Row, Jil Sander, Brunello Cucinelli—who are all about minimalist silhouettes and deluxe timeless classics.
There are a number of celebrities who really embody the stealth wealth aesthetic. Think Gwyneth Paltrow’s Loro Piana-filled wardrobe, Rosie Huntington-Whitely’s elegant creamy colored tailoring, and of course, it’s worth mentioning, the soft power dressing of Succession’s Shiv Roy. What these pieces all have in common is that they’re nonchalantly elegant and coolly collected rather than being overly exhibitionist. They make a statement without having to try to make a statement.
If you’re looking to get the stealth wealth look, keep scrolling to get inspired by six low-key luxury celebrity outfits below. I’ve added a mix of pieces for every budget because leaning into the look doesn’t need to cost a fortune.
Rosie Huntington Whiteley embodies pared-back elegance with a sleek blazer, relaxed flowy trousers, and minimalist accessories in a palette of ivory hues. On Rosie Huntington-Whiteley: Hermes top; The Row pants; Totême blazer
Victoria Beckham is the queen of low-key luxury looks. Recently in Paris she oozed stealth wealth style with a pair of impeccably tailored trousers and a sumptuous turtleneck sweater, in a posh navy hue. On Victoria Beckham: Victoria Beckham trousers and turtleneck
Zoe Kravitz keeps it classy in a silky white button-down, black pencil skirt, polished pumps, and elegant jewelry. The silver bra adds a cool-girl touch to her quiet luxury look. On Zoe Kravitz: Tiffany & Co. jewelry
Elsa Hosk proves that impeccable tailoring, a streamlined silhouette, and monochrome dressing is a stealth wealth formula that’s hard to beat. On Elsa Hosk: Dior blazer, skirt, and shoes
Kendall leans into low-key luxe staples—a chic sleeveless knit, an effortless skirt, and elevated accessories—for a look that makes a statement in its subtlety. On Kendall Jenner: Jil Sander Slingback Pumps ($950)
Gwyneth Paltrow’s outfits are the epitome of the stealth wealth aesthetic—always favoring quality and sumptuous knits, luxe classics, and timeless accessories. On Gwyneth Paltrow: G. Label by Goop Belted Cardigan ($595); Celine bag
The queen of the classics, Jennifer Aniston goes for a simple yet striking look with a stunning maxi coat and sheath dress in a refined stone color palette. On Jennifer Aniston: Aquazzura So Nude Sandals ($695); Oliver Peoples Brunello Cucinelli Deadani Sunglasses ($657)
