I get a certain thrill from coming across trendy fashion buys that come in at under $100 especially if they don’t look it, and right now the internet is overflowing with excellent sneakers that fall squarely in the category of trendy and affordable and you need to be aware of it.
You see, as I went to survey all of 2023’s trending sneakers, I realized that approximately 90% of the styles I was bookmarking happen to be priced under $100. It seems like the only sneakers we hear about lately are the buzzy drops that spike the resale price on sites like StockX and GOAT, but I’m here to offer a counter to the notion that cool sneakers need be expensive and impossible to acquire. Instead, the below roundup of the best sneakers under $100 proves otherwise.
So what are the affordable sneakers trending at the moment? Retro, throwback styles are everywhere thanks to brands like Adidas and Onitsuka Tiger, who are releasing styles from the ’70s and ’80s archives and the fashion world’s newfound fascination with New Balance’s normcore-esque kicks. To get a sense of what’s trending and shop all the styles, just keep scrolling.
Wherever cool sneakers are mentioned, you can bet that pretty much any lifestyle pair from New Balance is involved. The brand is home to so many trending styles that it’s easy to overlook their older, but no less cool, classics. At least, EmRata is making a point not to do so. She recently stepped out wearing the old-school runners—with a Coperni fall 2022 runway look, no less—and similar neutral gray, beige, and white versions of the 574 have been well-adopted by the celeb set.
For more spring shoes we love, see the styles one former Nordstrom stylist is currently eyeing.