My 2023 Resolution Is to Wear More Interesting Perfumes—These Will Be Standouts

In case you’re new around here, we Who What Wear beauty editors are very into fragrance. With every new fragrance launch, we’re always falling over each other on Slack to discuss the absolute best new launches and the classics that we can just never quit. 

When it comes to perfume, I feel like I’m always coming back to some of my tried-and-true favorites. What can I say? At this point, I know exactly which fragrances will earn me tons of compliments per wear. 

In 2023, however, I’m trying to branch out as much as possible with my fragrance choices. So many perfumes are incredibly interesting and unique, and it’s high time that I put them center stage. My resolution is to wear a different fragrance every day for the first week of 2023 to test out some of the quirkiest fumes—see the seven I’ll be testing below, plus some of each brand’s more toned-down counterparts. 

Key Notes: Rhubarb, Tulip, Powdered Musks. As the brand describes it, this scent is the perfect blend of delicate and dangerous. Tulip and rhubarb meet cannabis flower and musk for a truly unique scent experience. 

Key Notes: Cetalox (Synthetic Ambergris). As the name suggests, this is not a typical perfume. It’s entirely made of synthetic ambergis, which is typically used as a warm fragrance base note, but here, it takes center stage, creating a scent that smells different on everyone who wears it. 

Key Notes: Fresh Musk, Copaiba Oil, Salted Praline. Isn’t it funny that the most interesting scent can be the simplest? This subtle scent hugs close to your skin, creating the cleanest-smelling fragrance. 

Key Notes: Bergamot, Sandalwood, and Cedarwood. This is a scent for all the bookworms out there. It smells like the crisp pages of a well-loved novel.

Key Notes: Hinoki, Thyme, Frankincense. Hinoki wood mixed with thyme and frankincense makes the most grounding fragrance imaginable. It’s meant to mimic a Japanese sound bath, making it incredibly cleansing. 

Key Notes: Aldehydes, Cardamom, Oakmoss. This perfume is supposed to remind you of the frosty steam coming off of ice cubes in a crystal tumbler. It’s fresh and invigorating.

Key Notes: Amber, Bergamot, White Musk. Unpopular opinion coming up: I would love to smell like sweet cream ice cream at all times. By mixing with your body chemistry, that’s what this fragrance does.

Key Notes: Raspberry, Violet, Iris

Key Notes: Bergamot, Benzoin, Musk

Key Notes: Magnolia, Waterlily, and Musk

Key Notes: Vanilla, Sandalwood, Coriander

Key Notes: Orange blossom, Vanilla Absolute, Luscious Marshmallow

Key Notes: Bergamot, Vanilla, Amber

Next, This Scent Has Officially Eclipsed Baccarat Rouge and Santal 33 in NYC