Pretend you’re an entertainment journalist.
There’s a new singer on the scene who has no agent, record label or marketing muscle behind him. He’s a virtual unknown, but by the power of social media his music explodes on the iTunes charts.
He lands not one or two but three songs in the top 10, a literal overnight sensation. His music dominates on social media, too, and his first live performance since his career ignited draws a sizable crowd.
He just joined X, formerly known as Twitter and now has more than 300K followers.
Worth a story, no?
It gets better.
The singer shares plainspoken lyrics that speak to the working stiff, the guys and gals who break their backs only to watch it scooped up by the government. The songs aren’t overtly political, but they speak to modern frustrations in ways that make progressives nervous.
How fast do you write that story?
Well, if you work for Variety, The Hollywood Reporter, Deadline or TheWrap.com you don’t even bother. Those entertainment sites are ignoring the stunning rise of Oliver Anthony, a Virginia resident whose song “Rich Men North of Richmond” went viral mere days ago.
A Google News search also couldn’t find the AP or Reuters picking up the story. Most mainstream news outlets pretend it’s not happening.
Meanwhile, his recent concert drew strong media coverage from right-leaning outlets.
No words… Thank you. pic.twitter.com/UUFVfJQdab
— Oliver Anthony (@AintGottaDollar) August 13, 2023
Billboard begrudgingly covered Anthony’s rise, while both TMZ and Rolling Stone found the most newsworthy element of his story is that conservative influencers are sharing his music.
Like that noted alt-right figure Joe Rogan.
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There’s a reason these news outlets ignore select stories despite their obvious value.
Several, actually.
Some may be unaware of his overnight stardom. Progressive journalists live in a bubble, protected from right-leaning or contrarian views. Anthony may be all over a conservative’s social media landscape, but liberals may be blissfully unaware of his story.
There’s another angle, though.
Reporters understand Anthony’s work undercuts their narratives. Bidenomics is working! There is no collusion between the Biden administration and Big Tech!
Look, squirrel!
Everything is fine, and our elites have the situation firmly in hand.
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Anthony’s music says otherwise, and reporters are loathe to give those messages the oxygen they richly deserve.
Just wait, though.
Journalists may be pouring through Anthony’s social media feeds for “problematic” thoughts. Some may be on the ground in Virginia, digging for dirt on a singer who defied the groupthink. They may work harder discrediting Anthony than a certain president’s son and his miles and miles of misbehavior.
Their silence may soon be replaced with blistering editorials and investigations into why an unknown singer is outselling the biggest stars in music.
The best-case scenario for Anthony? He keeps making music for the masses while the media keeps looking the other way.
The post Media Downplay Oliver Anthony’s Overnight Success (And We Know Why) appeared first on Hollywood in Toto.