The emergence of status-inspired aesthetics among TikTok’s fashion crowd is perhaps one of the most defining (albeit confusing) characteristics of the social media platform. I grew up up at the height of Tumblr, when blogs were used as pseudo mood boards, usernames were taken to the grave, and the few ‘influencers,’ that emerged interacted with their followers through anything from cryptic posts riddled with song lyrics to spilling the details of their personal lives to anonymous commenters. For anyone who didn’t spend the bulk of their teenage years scrolling tirelessly through the blogosphere, the name Jasmine Tookes may be new to you, but for us longtime fashion and beauty lovers, it’s legendary.
Old Money, one of the most recognizable trends floating around the platform, has become a major source of fascination by TikTok users (does the public response surrounding Sofia Richie’s wedding ring a bell?) For you lovers of Old Money-inspired beauty, I’d like to raise Tookes as a major source of inspiration. Recently, the model, socialite, and business woman, began leaning in to her well-earned status with her popular “Get Ready With Me” content consisting of full makeup and styling routines.
In the few months that she’s begun creating these tutorials, Tookes has earned an impressive following (she now has over 7.2m followers on Instagram and 851k followers on TikTok). Many of her highest viewed videos are of the model doing her every day makeup looks with product names, tips, and tricks included. If you’ve wanted to acheive the ‘Old Money’ makeup look but haven’t discovered Tookes’ on your For You page, you’re in luck! We’ve checked out a number of her most popular posts and rounded up the must-have products she’s shared behind her chicest looks.
Ready to get inspired? Keep scrolling to discover 15 of the best products that have made an appearance in Tookes’ makeup tutorials, as well as how to use them to achieve that effortless look TikTok users are absolutely gushing over. To make it easier, we’ve broken it down into 3 easy to follow steps. Trust us, they’re must-haves if you’re ever planning jetting off to the Hamptons or Martha’s Vineyard at a moments notice to live out your ‘Old Money’ dreams!
Let’s start with the basics: a good primer is the key to a flawless complexion. After cleansing her face, Tookes used this ultra-moisturizing Laura Mercier primer in one of her first “Get Ready With Me” videos to prep for makeup application by applying it evenly to the face.
Next, Tookes uses a dewy concealer to mask any dark spots, fine lines, or hyperpigmentation of the skin. For anyone with melanated skin, she recommends giving some extra attention to the area around the mouth (as there may be more discoloration). Need some extra assurance? Add a color corrector to your routine.
If your an avid reader of Who What Wear Beauty, you know just how much our beauty editors love this illuminating foundation by Armani Beauty. After blending out her concealer, the former Victoria’s Secret Angel went in with this foundation for a smooth, natural-looking base.
Tookes protects and sets everything she’s done so far with a weightless and buildable setting powder from Pat McGrath Labs. It products a soft-focus effect; blurring the skin for a natural-looking, glowing finish. To evenly apply the product, she gently presses it onto her skin using a beauty blender.
Time to add warmth to the face using contour and bronzer (this bestselling product by Patrick Ta happens to include both for your ease). Tookes uses the creme contour to carve out the high points of her face before draping the bronzer across the cheeks and forehead.
Tookes answered our ‘glowing from the inside out’ makeup look prayers by demonstrating how she uses this Armani Beauty liquid highlighter across the cheekbones, the nose bridge, and the cupid’s bow for an angelic glow.
One of the biggest questions you’ll see in the comment sections of her earlier videos is simple: what glossy eyeshadow was she always wearing? Tookes answered it in one of her most recent tutorials: this clear, multi-purpose cream pigment by Danessa Myricks. She also uses this as a lip gloss!
While the actual eyeshadow palette by Róen Beauty Tookes uses in a couple of her “Get Ready With Me” videos is no longer available, there are a ton of other ones offered by the brand with shimmering gold shades that are similar to the ones she wears (like the pictured above on the bottom left).
This Hourglass finishing powder palette has shown up more than one in the model’s makeup tutorials. It captures, diffuses, and softens the reflection of light on the skin using photo luminescent technology. It also helps refines the skin’s appearance; filtering out the look of imperfections.
I was beyondglad to find out this liquid blush is a favorite of hers (it’s been one of my biggest must-haves for pulling off a natural, glowy look). Tookes applies the blush to the cheeks to bathe her high cheekbones with a flush of berry-toned color before blending it out for a natural, skin-line finish.
To create a glam, night-out look, Tookes gravitates towards berry-tones. She starts by lining her lips with CharlotteTilbury’s Lip Cheat Lip Liner in the shade Pillow Talk Intense, It’s a versatile color that compliments the rest of her makeup look while adding just a hint of sensuality.
Next, she goes in with an Armani Beauty ultra-pigmented, long-lasting lipstick in a blood red shade. It has a balmy, rich texture with a satin finish; making the product easy to blend with the lip liner. The pointed tip ensures easy and precise application.
Tookes adds a couple light swipes of Laura Mercier in this powdery pink shade to shift the lips from glam and bold to more neutral and classic (which is the perfect way to describe her timeless sense of style TikTok has quickly categorized as looking effortlessly ‘Old Money.’)
Looking for an even more wearable, every-day look? Tookes has also included on of her go-to lip combos in a recent video: MAC Cosmetics’ Locked Kissed Ink Lipstick in Teaser as a pretty pink base layered with the same lip gloss in the shade Posh.
Eagle-eyed viewers of Tookes’ videos will spot one of her biggest secrets to achieving a smooth and even application of this liquid lipstick: taking the time to gently pat the product onto the lips instead of opting for a couple fast swipes. This ensures the longevity of the makeup look as well as a natural-looking finish.
