I've Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget

I’m not saying The Row is entirely responsible for the minimal aesthetic that’s so popular right now, but it has certainly had a pretty big influence on it. From a wider perspective, the fashion world has been moving towards a less trend-focused and more classic-capsule approach for a while now, thankfully. It’s an important move in making all our wardrobes more sustainable and longer-lasting. But there’s no denying the Olsen twins’ luxury label made pieces like the simple white shirt runway-worthy again, spearheading the move to a simpler aesthetic in the designer arena. One quick glance at their offering on Net-a-Porter, and it’s clear to see their focus on versatile basics, from the perfect T-shirt to the dream pair of jeans.

Unfortunately, though, The Row’s price point is not what we’d call affordable. Far from it. It might well be justified by the quality—not just of the fabrics but of the processes, too—and, of course, by the fact that these are anti-trend pieces that will live in a wardrobe forever. But you’ll be glad to hear it is possible to achieve the same “quiet luxury” look on a more humble budget.

Since I myself am a stylist with classic, minimalist style, I’m always on the lookout for the most expensive-looking pieces that give off The Row vibes for less. So, today, I thought I’d share with you my findings from years of research. Below, you’ll find my answers to achieving a luxury-looking summer capsule wardrobe full of the best The Row-inspired elevated basics. From the ultimate high-street white shirt to the simple sandals all your friends will ask you about.

A lot of these pieces you probably already own, but keep scrolling to see my edit, and shop any gaps in your own collections you might be looking to fill. 

Style Notes: Shirts are a capsule wardrobe staple all year round—whether you prefer a crisp white, classic blue or perhaps a linen for summer, the high street has some amazing affordable options. 

This comes in seven different shades.

An oversized fit instantly makes a shirt look more expensive. 

This shape feels very premium. 

Style Notes: Choosing floor-puddling wide-leg trousers over a cropped tapered or skinny style instantly elevates your outfit whether the trousers are high-street or designer. Plus, they’re surprisingly versatile, making them a great capsule piece. You can wear wide-legs with trainers and a tank top for weekends, heels and a nice top for date night and shirts and loafers for the office. 

This off-white feels really elevated. 

If I didn’t know, I would guess these were actually from The Row. 

Every time I see an influencer in these (which happens a lot), I always think they must be designer.

Style Notes: The simpler the sandal, the more expensive they look in my experience. The Row’s sandals don’t have shouty logos or garish features, which is what makes them so timeless and chic. So opt for similar minimalist options (in real leather where possible, unless you’re vegan) on the affordable end of the scale, and you’ll achieve the same look. 

The woven detailing makes these understated sandals anything but boring. 

Subtle details like a kitten heel can really elevate a basic sandal. 

When I first saw these chunky leather sandals, I couldn’t believe how affordable they were. I’m sure they’ll sell out, especially since they’re a style that will never age. 

Style Notes: A simple black dress has a place at the core of any polished minimalist capsule wardrobe. They’re versatile, easy to wear and eternally flattering. Just remember, less is more. 

This is a perfect throw-on dress to dress up or down. 

This is such a versatile style. 

A simple bandeau dress can often look more expensive than an overly detailed one.

I love how simple this is, but the maxi length keeps it feeling really modern. 

Style Notes: When searching for the perfect expensive-looking jeans for your affordable capsule wardrobe, my advice would be to look for darker denim, smart cuts and looser silhouettes. 

I love the dark indigo denim of these. They feel perfect for wearing in the evening as well as in the days, even for work. 

These are & Other Stories’ best-selling jeans for a reason. 

This wide-leg shape is a twist on a staple that your capsule will thank you for. 

Style Notes: T-shirts and ribbed vests are valuable layering pieces in a capsule wardrobe, and since cotton is cotton, it’s often the case that an affordable version will appear the same as a designer piece. For the most polished look, opt for heavier fabrics, organic cotton and crisp white or creamy colour tones. 

This is a bestseller for a reason. 

This slightly thicker cotton will stay fresher longer. 

I’d wear this with white denim.

Style Notes: A classic leather handbag is never a bad investment, especially if it’s one of The Row’s timeless numbers. But you can also look to brands on the high street like Arket, M&S and Mango for simple designs that look expensive. It’s naturally more pricey but try to opt for real leather versions so they will really last you.

I can’t believe how affordable this luxury-looking bag is. 

A premium high street price point, but the design could easily pass for designer

Influencers are obsessed with this. 

This story was published at an earlier time and has since been updated.

Up Next, The Complete Capsule: Our List of the Best Basics Money Can Buy