I'm Obsessed With This Secret Zara Brand—21 Pieces That Look Ultra Luxe

If you’re anything like me, you’ve probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand’s app on a twice-weekly basis, you’ve now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That’s what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I’ve found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara’s older and wiser big sister: Massimo Dutti.

The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara’s parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It’s no wonder Kate Middleton’s a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?

Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I’m interested in…

A beautiful white dress that will look lovely with gold jewellery and raffia accessories.

You’d be forgiven for thinking this bag was designer!

Now this is how you make shorts look chic.

A stunning dress. I’d wear it with white barely-there heels and minimalist jewellery.

One of the most hard-working pieces in my wardrobe.

It’s never too early, or late, to start investing in those classic items.

So chic.

I love a sleeveless knitted dress in summer paired with simple sandals.

A great pair of wide-leg trousers you can dress up or down.

This linen midi is just gorgeous.

The heels that have the whole office talking. And are also available in black.

Waistcoats are going nowhere… Wear this one with trousers or a slinky slip skirt.

Voluminous are going to be big for A/W. 

A striped shirt and jeans or trousers makes for a really easy yet stylish look.

Beautiful back details always catch my eye.

Throw everything in and go!

Comfy and cool trousers always get my vote.

Last year, Massimo Dutti’s cropped jackets sold out so fast and appeared one very influencer from London to NYC. This one is set to be just as popular…

So simple but such a staple.

A pretty white dress for any summer holidays.

Statement earrings can really make a look.

Next up: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was originally published on Who What Wear US and has since been updated.