Shopping for denim can be tough. At Who What Wear UK, we like to scour the market for the very best pieces we can find and recommend, and sometimes that means trying on a lot of clothing, but when it comes to finding the right pair of jeans, it takes even more legwork. After all, there are a lot of boxes a pair of jeans must tick before we’ll declare them “the one”, and these requirements are different for everyone.
Firstly, we have to know the quality is right—good denim should last for years without ripping, fraying or sagging. Secondly, the jeans have to be flattering, and the right fit can be a leg-lengthening, waist-cinching miracle. But equally as important, they have to be comfortable. And what are the chances of finding all of this at a price that won’t break the bank?
Thankfully, we’ve found a couple of pairs that have delivered along the way, but there’s always room for improvement, and after a quick poll in the office there was one brand that came out on top for the best prices, cuts and size range, and it’s a high-street hero. Thank you, Marks and Spencer. You’ve made our lives a lot easier.
Regular readers will know that M&S is our go-to for wardrobe staples like underwear and affordable cashmere, but it’s the latest denim offering that’s really piqued our interest. From sculpting skinny jeans to the relaxed boyfriend fit, M&S’s denim collection covers everything from polished styles you’ll want to wear to work all the way through to casual weekend-uniform pieces. Of course, there are the classics (you won’t find a better range of blue washes on the high street), but there are also some attention-grabbing styles in the brand’s breathable stretch denim, like boxy jackets and trending midi skirts. Sounds good, right?
It’s even better that the denim itself is sourced through the Better Cotton Initiative, so you can rest easy in the knowledge that you’re shopping smarter and more sustainably—truly a win-win. With most pairs of jeans coming in at under £40, it’s hard to argue with the popularity of M&S denim right now. This is where to start your search for denim that goes the extra mile.
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