“Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day that features a first-person account of shaking up an old habit, pushing beyond a comfort zone, or simply trying something new. Follow along for 31 days of storytelling, including everything from trying new beauty treatments to copying the most risqué runway looks of the season.”
I’m not going to lie—I love shopping for something new. Most months I acquire a handful of items from Zara, Mango, H&M and the like, occasionally splurging on an investment piece to elevate my wardrobe and feel on-trend. This is not an easy habit to break. It is quite literally my job as a shopping editor to cover all things au courant—from the newest arrivals, latest It-pieces, most cutting-edge brands and contemporary designers—and because of this there’s always a desire to acquire these new pieces for myself and an eagerness to stay relevant in the ever-changing, fast-paced fashion world which I’m immersed in. As much as I try to shop intentionally, I often end up with an over-flowing wardrobe at the end of every season, which I only end up wearing a small percentage of.
In an effort to slow down my fast-fashion roll, and get out of the habit of always shopping for the “new”, I thought that Who What Wear’s I Tried It Month would be a great opportunity to start shopping secondhand again. I say again because I am no stranger to thrifting, hunting for vintage, and shopping pre-loved pieces. In fact, many of my earliest and (and fondest) childhood memories is scuffling through racks of musty old clothes at the local secondhand store with my mother. A custom I continued as a strapped-for-cash student and a shopping ritual I wholly believe lead to my enduring and adoring love affair with fashion. However, somewhere between getting caught up in my job, having two kids, being strapped for time, and to be honest, starting to make a decent salary where I could actually afford more “new” things, I let this eco-friendly shopping habit fall to the wayside.
You’ll be glad to hear however, shopping solely secondhand this month has well and truly changed my mindset. There’s no question, I love the benefits of shopping pre-owned clothes—it’s cost-effective, favors quality over quantity, it offers affordable access to designer heritage brands (hello, Gucci and Chanel), it encourages sustainability (a topic I’ve truly come to understand and appreciate as I’ve matured), and of course, it maintains individualism—something that always excites me—there is nothing like integrating something special and one-of-a-kind into my outfits that I know no-one else in the room will be wearing.
With the secondhand market booming and such a wide variety of online sellers and sites catering to every sartorial taste, there’s really no reason not to shop secondhand and sustainably right now. Depop’s Brand and Marketing Director Steve Dool, gave me some insight, “As we step into 2023, we expect the secondhand shopping market, which is projecting $82 billion sales by 2026, to continue experiencing dynamic growth, especially as we see an increase in Gen-Z spending power as they enter the global workforce and continue to prioritize sustainable and circular fashion at lower-price points.”
And as I found throughout the month, it’s actually really fun to integrate some of this years biggest trends and aesthetics with vintage and thrifted finds. “There are definitely a lot of us who feel ready to show up and bring a little life to our wardrobe in the new year. Four trend immersions we’re watching closely at Depop include Aquascape, Grunge Sleaze, Retro-Fits, Celestial and New Neutrals.” explains Dool.
With so many fashion-forward secondhand stores and sites to shop, this month I immersed myself in the world of the pre-loved market and below I’m sharing a glimpse into what I bought, learned and discovered as well as the challenges finding pre-owned pieces can present. Take a peek how I’ve been integrating some of my secondhand finds into my daily wardrobe and see some of my favorite places to shop secondhand.
I’m lucky enough to live in Los Angeles—a mecca of thrift stores, vintage boutiques, flea markets, estatae sales, and pre-owned designer stores, and as you’ll see further into the story, I shopped many of them throughout the month—from Buffalo Exchange to cool-girl boutiques such as RLT.
Shopping IRL is still my favorite way to buy secondhand but since this isn’t a local story (I’ll leave my favorite L.A thrift stores for another time!), I will however, share a cheat sheet below as to where I conveniently shop online for cool pre-owned pieces. Many you will already know of course, including Etsy—a treasure trove for all things vintage, Depop—a must for finding contemporary and cool designers at extremely reasonable prices, along with ThredUp, Helpsy, eBay, Poshmark, and The RealReal for luxury designer brands.
It’s also refreshing to see several contemporary brands venture into vintage and sustainable secondhand initiatives. For example, J.Crew recently launched a 360-resale program powered by ThredUp—J.Crew Always—where customers can now buy and resell gently worn J.Crew pieces. They also launched their Vintage program, a curated collection of women’s pieces at select stores. Olympia Gayot, head of Women’s Design explains, “J.Crew has always stood for timeless and quality styles that are not only intended to be handed down but handed around. There are so many incredible, timeless vintage pieces from our 40 years that still look relevant today. Vintage is an important part of my wardrobe; since I was a little girl, I have always been on the hunt for those special pieces that are well worn and unique. Our planet is the most important hand-me-down of all andbybringing back some of our very bestvintagewomenswear looks, we are allowing women to shop iconic, heritage J.Crew styles while also encouraging our customers to think secondhand first.”
My love for vintage shopping runs deep and was definitely one of the most exciting parts of shopping secondhand this month. There are so many online vintage stores and sellers I’ve discovered through Instagram, research, and recommendations including, Na Nin Vintage, Lucia Zolea, RLT, Goodshop Badshop to name but a few.
But one of my favorite ways of finding vintage is through Etsy. “In an age of social media, shoppers are increasingly looking to stand out from the crowd and vintage is a surefire way to find that one-of-a-kind piece that no one else will have, while shopping sustainably by giving an existing product a new life” explains Etsy Trend expert, Dayna Isom Johnson. “There’s been an increase in searches for Y2K sweaters, cargo pants, vintage grunge items, and bomber jackets as shoppers channel the aesthetic of the early internet era that straddles the line between late ‘90s grunge and futuristic Y2K fashion.”
Etsy was a huge part of my shopping this month, after way too many late nights searching and scrolling, I picked up some real sartorial gems. Below I wanted to share an overview of some of my favorite vintage sellers I’ve discovered and love.
Sure, securing the latest It-bag is delightful, but honestly, isn’t a gently worn Chanel jacket for under $200 just as exciting?! This month I rediscovered that there is absolutely nothing like the thrill of finding that one-of-a-kind secondhand or vintage piece that no-one else owns. Especially something that—although might be old or gently worn—still feels fashion-forward, relevant and easy to integrate with other pieces in my wardrobe. Some days, I’d search for hours online or IRL and leave empty-handed, other days it really payed off when I found a gem. (This is especially satisfying when you find something at a very favorable price point).
Of course, there were plenty of challenges shopping secondhand this month. One of the most frustrating parts was the amount of time and patience it took to sift through the overwhelming amount of products and sites to find the items that really caught my me. And then I just prayed it was in my size! Sizing can be hard online. (Another reason I love shopping IRL). I actually started to shop with my tape measure beside me (many sellers add the measurements of each piece) but of course, the most dissappointing part is when you find an item you love but it’s not in your size. This happened on several occasions and it was definitely a bummer. Some sites allow you to search filtering your size which is nice but can equally feel limiting.
I would definitely recommend approaching secondhand shopping with somewhat of a game plan otherwise it can feel overwhelming. I compiled a list of a couple trends I wanted to see if I could find (’90s items, “pretty” pieces, maxi coats), along with some specific designers (such as Gucci, Celine, Ralph Lauren, LL Bean), and a few ideas of what I wanted to add to my wardrobe (a statement sweater, a cool chore coat etc). Having a plan does keep you focused but there’s no doubt I started to enjoy the thrill of the hunt—it’s what made the experience even more exciting—eagerly scrolling to see what treasures popped up! And I’ll be honest, a lot of the time it’s the pieces I found along the way while looking for something else, where I often stumbled upon something perfect.
Take a peek at some more of the finds I scored secondhand below and how I integrated them into my daily outfits.