I Just Tried The TikTok-Viral BB Cream—And I'm Never Looking Back

With so many new beauty products landing on the Who What Wear UK beauty desk each week, it takes something truly special to stand out. Honestly, you should see our post room. It is often inundated with new launches, and myself and our editors are tough to please.

However, when Dr Jart+’s BB Premium Beauty Balm arrived with us, every single editor on our team instantly became obsessed. We’ve already covered it as one of the best BB creams and tinted moisturisers, but with it recently taking off on TikTok (with a cool 14.3 million views and counting, FYI) we decided it was high time we shared just how much we love this BB cream with an honest review. 

On the day of writing this story, my skin certainly put the BB cream to the test, with a fresh outbreak of hormonal acne, redness and some stubborn acne scarring. However, I’m reassured that the BB formula also contains niacinamide (a great ingredient for acne, and calming the skin barrier) and glycerin to hydrate. It’s like a first-aid plaster for your skin when your complexion isn’t playing ball and you need both coverage and a little extra skin support. While it also offers a bonus SPF 50, I decided to layer this over a dedicated SPF to ensure thorough UVA/UVA protection.

The formula itself is a dream to apply. It has a creamy and cushiony consistency that blends easily with your fingertips or a makeup brush. I’ll admit, the first time I used this, I was a little hesitant. As the BB cream comes in just four shades to choose from, I was initially worried that I wouldn’t get a good match. Miraculously, this does indeed adapt to your skin tone as you buff it into the skin. As you warm it into the skin, you see it transform and almost disappear—Dr Jart+ has conjured some seriously makeup sorcery here, as I’m always sceptical of colour-adaptive makeup.

As you can see from the above video, I’ve applied it on my right hand side, and I think this has done a great job at covering redness, gliding over my fresh breakouts without highlighting them. It has a plumping, cushioning effect which also makes my skin texture more uniform.

As for the finish, it has a radiant finsih that’s neither too matte nor too dewy, which makes it great for everyday wear. The coverage is great considering that it also feels so lightweight to wear—I didn’t need to apply additional concealer to the areas of acne and redness either. It’s a 10/10 from me, and the Who What Wear UK team agree. It can be trciky to decide which shade to choose, so scroll ahead to see what shades our editors wear.

Commerce Writer Florrie Alexander wears the shade Fair-Light.

Both Commerce Writer Florrie Alexander and I wear the shade Fair-Light, which adapt well across fair and light skin tones.

If your complexion lends warmer, or more tan or olive, the Light-Medium shade is your best bet.

Affiliate Specialist, Jerrylyn Saguiped wears the shade Medium-Tan.

Affiliate Specialist, Jerrylyn Saguiped wears the shade Medium-Tan. “I’ve always been drawn to lighter coverage skin tints, and have recently been a huge fan of the Dr Jart+ BB Premium Beauty Balm,” says Saguiped. “It leaves you with a natural finish whilst still being buildable. An added plus is that it doubles up as skincare as it includes niacinamide and has SPF 50.”

Shopping Editor Remy Farrell wears the shade Deep Tan-Deep.

Shopping Editor Remy Farrell also rates this BB cream, and wears the Deep Tan-Deep shade.

Up Next, The Best Foundation Brushes For a Seamless Finish, According to a Beauty Editor