H&M Just Dropped the Cutest New Under-$50 Bikinis—Here’s What I’m Buying First

We’re still two months away from the official start of spring, but that’s not stopping me from stocking up on warm-weather pieces right now. After all, slow and steady does not win the race when it comes to new spring arrivals, as the good stuff tends to sell out quickly—and I have a feeling that will be the case with H&M’s brand-new swimsuit drop. 

H&M just launched a slew of bikinis, including string bottoms, one-shoulder tops, tie-dye iterations, classic black suits, and more. There were so many fantastic swimsuits to choose from, but I managed to narrow the field to my top eight picks. Scroll down to shop. Here’s hoping there’s a beach day in your future!

I love this electric blue color. 

Don’t forget the matching bottoms. 

This bikini top is so cute I’d wear it with jeans and a blazer. 

How pretty is this green hue? 

The cutout trend is still going strong. 

High-waisted bikinis are so chic. 

The swimsuit version of an LBD.

Sleek and simple. 

Tie-dye comes back every spring and summer without fail. 

So cute. 

And it comes with a matching sarong! 

This color is so cheerful. 

String bikinis will never go out of style

This is a fantastic option if you want to be a tad more covered up than a traditional bikini

These bikini bottoms are a timeless choice. 

I just adore this emerald-green color. 

So many options; so little time. 

Next, the #1 It bag of 2023 is already here thanks to Louis Vuitton