There’s a certain feeling of excitement you get when you come across a new label that really speaks to you. It’s thrilling, joy-inducing, satisfying, and it makes your heart beat a little bit faster and your fingers tap and scroll with a little more urgency. Ask any fashion editor and they’ll tell you that discovering new and emerging fashion brands is one of the best parts of their job for this very reason.
Thanks in part to social media, coming face-to-face with a new label doesn’t even require you to get up off the couch since platforms like Instagram, Pinterest, and TikTok are flooded with inspiration at every turn. And as an avid user of all three, I’ve racked up a healthy list of the new and new-to-me fashion brands that I’ve recently discovered and simply won’t shut up about. I’m not exaggerating when I say that the below 11 names are going to have a major glow up, aka become even more popular and noteworthy, this year. Why do I think this? Because I keep seeing them pop up online, and from an editor’s point of view, they just have that It factor.
Scroll down to discover what makes each of these emerging fashion brands so notable and prepare to fall in love with them just as much as I have.