Bought by You: The 20 Most-Purchased Fashion Items of September

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in September, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

Back on this list for the second month in a row, it’s clear that this jacket is ideal for leather weather and dressing up indoor outfits.

Several Who What Wear editors own this exact blazer and wear it regularly on Zoom calls.

Big suit energy.

Basically the pumpkin spice latte of fall blazers.

No surprise here: this plain white tee is a Who What Wear favorite year-round.

This entire outfit was a hit for the second month in a row! Don’t forget to grab the matching cardigan and tank top before checking out.

A cozy knit dress at an unbeatable price.

Add this instant outfit to your Amazon cart ASAP.

The tie belt kicks this ribbed knit dress up a notch.

What could be better than leather and a sweater?

Paired with a denim jacket or fun flannel, this sweater dress is ready for all things autumn. 

Back on the list for the second month in a row, it’s clear that these black bootcut jeans go with literally everything. 

You really can’t go wrong with this classic Levi’s style—plus, they’re on sale. 

Baby tees and wide-leg jeans were meant to be.

Found: the perfect replacement for the worn-out joggers we’ve been wearing since March. 

This chunky knit sweater is just begging to Netflix and chill.

Cozy but cute enough for your next professional Zoom meeting. 

All wrapped up and ready to go (or stay in).

These classic Superga kicks never go out of style.

The same goes for these Chuck Taylors. In fact, I’m wearing mine right now. 

Next: 82 Random But Essential Items We’re Buying Right Now on Amazon