Quiet luxury is shaping up to be one of the most popular phrases of 2023, and if you read Who What Wear regularly you’ll be well aware of the aesthetic—characterized by timeless, classic, and understated style. An extension of this trend is Rich Mom energy—a term coined by TikToker, Christina Najjar (aka Tinx), who built up a massive following with her “rich mom starter pack” videos—where she explains that rich mom energy is all about an attitude of living well. The fascination around the aesthetic is particularly prominent thanks to Gwyneth Paltrow’s recent Loro Piana-filled courtroom wardrobe which sparked endless discussion about this specific style of dressing.
The main idea behind rich mom energy is to look forever understated—think low-key luxe garments, neutral shades, simple silhouettes, no logos but instead stealth wealth labels, including The Row, Khaite, and Brunello Cucinelli that are ultra-luxurious and seriously expensive. Celebrities such as Giselle Buchden, Rosie Huntington-Whiteley, Amal Clooney and of course the queen of rich mom energy, Gwyneth Paltrow, embody the look perfectly.
Fortunately, you don’t have to be a mom or ultra rich to embody this vibe and you can easily emulate the style aesthetic no matter what your budget. Below, I’m sharing 7 chic outfits from celebs and fashion girls that are giving rich mom energy, along with plenty of shopping picks to get the low-key luxury look.
So bouncy blow outs, white jeans, and Goopglow morning skin superpowder at the ready, find plenty of inspiration to channel the aesthetic below.
Nothing says rich mom energy like an all-white outfit and Rosie Huntington-Whiteley embodies the aesthetic to a T. Lean into her vibe with a luxurious white crisp waistcoat and effortless wide-leg tailored trousers, accented with a neutral belt. Don’t forget large black sunglasses to finish the look.
White pants are perhaps the ultimate symbol of rich mom energy because they symbolize someone completely unconcerned about stains—typically associated with motherhood. For summer, pair white linen pants with a relaxed stripe button-down, ballet flats, a camel bag, and polished jewelry for a casual-chic look.
For an effortlessly elegant look pair a silky slip skirt with a relaxed black cashmere sweater and low-key luxe black accessories—a day to night look that whispers wealth.
When it comes to this rich mom aesthetic it’s all about elevated basics. You can’t go wrong with a timeless relaxed blue button-down, a white tank, and black maxi skirt. Finish the look with ballet flats, a chic top handle bag, and bold earrings.
Elsa Hosk is giving horse-riding-after-school-pick-up vibes in her chic cream-colored palette of jeans, a button-down, and accessories. A silky scarf is the perfect finishing touch.
An elegant long knit dress is a favorite among the fashion set and a chic way to lean into the quiet-luxury look. Finish the outfit with a smattering of rich mom essentials including, a smattering of gold jewelry and a sleek top-handle handbag.
Rich moms love a coastal grandma look. All you need is a Breton stripe sweater, silky white pants, a chic straw bag and a bucket hat. Oh and a yacht is the perfect accessory.
Nothing looks more luxe than a tailored ivory blazer. Pair it with a cream-colored maxi dress and sharp pumps for maximum effect.
