An an advocate for the great British high street (I used to work in-store at New Look and Office back in the day), I will forever back the brands we’re left with. And if I could pick a favourite right now, it would be H&M. In fact, I would say it’s always in my top three–along with Arket and & Other Stories–which is handy considering they can now all be shopped in one place on the H&M website.
As a daily visitor to the app, I’m very familiar with the new-in section. So much so, my ‘saved’ folder is often getting too full up to add more. And with new season already dropping in (yes, boots are back!) I of course can’t help but compile a wish list for the coming months. While the summer girl in me wants to stick firmly to linen, the London girl knows I will of course will be embracing autumn clothes before you know it.
With several H&M stores on every high street in the capital, it’s a regular accurance to spot someone wearing the brand–especially the latest designer collaboration or Studio drop. But while we all eagerly wait for these specials edits, the latest additions will most certainly suffice.
So what do I predict my fellow fashion people will be stocking up on right now? I would place my bets on ribbed basics, details such as ruffles and lace (it’s going to big new for autumn/winter 23), and mini skirts being put on hold for the return of the trusty midi skirt in denim, cargo and printed styles.
When it comes to accessories, the high street hero has a plethora of expensive-looking silky scarves, jewels and even bags that far exceed the expectation of the affordable price tag. And for footwear, H&M’s latest edit proves the ballet pump is sticking around for the rest of the year.
So, out of 1583 new in pieces, these are the 30 you’ll no doubt spot on the streets on London.
Next Up: The Best High Street Buys We’ve Seen On Instagram This Week