7 Beauty Trends NYC Fashion Girls Are All About Right Now

If you’ve kept an eye on the beauty space for even like two seconds, you’d know things are always changing. Whether it’s from influencers, celebs, or household name brands, it feels like we’re raving over a new product launch twice a week (I mean, I’m not mad at it, though), and between YouTube, Instagram, and now TikTok, we’re never short of innovative beauty inspiration. 

Even though the new trends usually find us beauty editors rather than vice versa, sometimes, I like to seek out new trends buzzing within particular groups or regions. Take, for example, New York City. As it’s a creative hub, you can imagine the makeup trends spawned from its residents are often the kind that will make you look twice. I found a plethora of color and artsy takes most wouldn’t think to wear on an everyday occasion. (But in New York, you totally can, and now I will, too.) I’m personally going to be putting some of my findings to the test, and just in case you’re up for the challenge, I’m sharing them with you below.

In general, many of the beauty trends sweeping the NYC beauty scene have something in common: focusing on a single detail and leaving the rest to a minimum. In the case of this trend, a flashy hue of eyeliner is front and center. Blue is a popular color of choice, and honestly, you can almost wear it as a neutral because, Who says you can’t?

Lightly wet your applicator tool before dipping into this dreamy eye shadow, and it’ll swipe on like a charm.

A colored eyeliner stick is, of course, a great alternative to eye shadow, and this shimmery Marc Jacobs option will reignite summer vibes in the dead of winter.

ICYMI: Soft glam just may be the makeup look of all makeup looks right now. Contrary to the name, the technique still consists of a full face of makeup but typically uses neutral, monochromatic tones. The result is a “glow from within” appearance.

Soft glam is all about the base. This medium-coverage foundation leaves you with a healthy glow that looks like your skin but better.

After some light contouring, let a pearly highlighter seal the deal.

Maybe it’s the anticipation of the return of Euphoria. Maybe it’s creativity fueled by spending more time at home these days. Either way, incorporating rhinestones into your makeup routine is looking to be a thing again, and I’m here for it.

Amazon reviews say these rhinestone stickers will stay on for hours with no problem.

Build this up for a blush look that’s as natural or as theatric as you’d like.

Name a better red lipstick.

Use this to deepen your red lip for a sultry finish.

If NYC beauty trends are telling us anything, it’s to have fun. Ya know, draw on your face from time to time. 

Yes, it’s paint for your face. This water-activated product is exactly what was used to create the poppy cloud makeup look in the photo above.

You’ll want a pastel eye shadow palette in your collection for the coming season.

This trend focuses on the paint designs, void of heavy contouring or blush, but a small amount of Nars’s Pure Radiant Tinted Moisturizer will create an even-toned layer that makes you wonder why you’d even need anything else.

The Old Hollywood classic has made its way to Carrie Bradshaw’s city. Complement your red lip with a minimal base and statement brows. 

Beauty enthusiasts around the world don’t rave about this brow pencil for no reason.

Two Faced’s liquid lipsticks have one of the best moussey formulas.

This is the easiest makeup trend to master, ever. The 2000s-reminiscent look requires only one eye shadow of your choice and bare skin.

Make Up For Ever’s eye shadows are great for highly pigmented makeup looks like this.

Did I say bare skin? Technically yes, but that doesn’t mean foregoing a really good moisturizer.

Here’s another makeup trend that feels super nostalgic. Remember in grade school when it was crucial you didn’t leave the house without your generic roll-on clear lip gloss? This is like that but better.

Meet the modern version of the early 2000s fave.

Lining your eyes before lashes helps conceal the lash band.

The only thing better than an ultra-glossy moment is an ultra-glossy moment with lashes.

In case you’re not feeling the clear gloss on its own, a brown lip liner will add depth in a ’90s glam kind of way.

All set? Next, you totally have to check out the cottagecore makeup trend.