I recently decided to spend a month in Paris which led me to realize that even though I’ve dedicated my entire career to the topic of fashion, there is always still so much to learn. Parisians have a way of approaching personal style that is superior to anything that I’ve seen amongst the general population back home in the states. And most importantly, Instagram doesn’t tell the full story. Based on what I saw while scrolling, I packed for my trip thinking I would be dressing in minimalist staples the entire time. Boy was I wrong. Being introduced to the new cool girl brand on the block, Mirae Paris is what ended up changing it all.
Mirae Paris is a brand that speaks to the rhetoric that French fashion is nothing like what we think it is. Their pieces are filled with loud colors, bold prints, fringe, and embellishments—a scroll through their site left me with many questions about French fashion. During my recent trip to Paris, I sat down with the brand’s Founder + CEO, Camille Jarmon and Creative Director, Maya Chantout, to find out how they define Parisian style.
Jarmon and Chantout echoed my observation, “Women come to Paris and they’re so disappointed by the reality. They have this made up image of Paris in their mind but it’s much more than what people think it is.” After much discussion on what French style truly is, Chantout left me with a statement that said it all, “it’s much more than what people think it is, people here have so many different styles they’re so free. In the street, there’s so many different ways of dressing up so many personalities but it’s still in a way effortless you know I think that’s the French way.”
Upon learning this, I wanted to capture the essence of this new definition of French style but didn’t know where to begin. The Mirae founders sent over a list of unexpected items that cool French girls have in their closet. You’ll find them below.
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