Let’s talk about something you’ve probably been doing most of your life and maybe haven’t really given much thought about because it’s a (hopefully) everyday thing. What I’m referring to here is washing your face. I know we put a lot of emphasis on the best skincare products to try, but do you ever wonder if you’re using them correctly? I mean, you can have the most expensive skincare products on your vanity and still might not reap the full benefits because you’re not following the steps.
So again, the whole face-washing thing. Are you doing it correctly? I asked the experts for some best practices. And it turns out, first you’ve got to make it a routine and stick to it. “The first step on washing your face properly is getting in the mood and setting the vibe,” says dermatological nurse and celebrity aesthetician Natalie Aguilar. “Don’t wait until you are too tired to wash your face that you end up not washing your face. You want this to be one of the best moments of your day, the part that starts and ends your day.”
Next comes the age-old question: When do I wash my face? Most of the experts say you should be washing it morning and night. “Twice a day is optimal—morning and evening,” says SkinSpirit lead aesthetician Karen Fernandez. “Your morning cleanse can be lighter while the evening one needs to really remove the makeup and grime from the day.” She also adds that in some cases, you might want to wash your face more than once a day—like if you exercise in the middle of the day, you’ll definitely want to cleanse your sweaty skin.
Now, if you don’t want to wash your face twice a day, make sure that you wash it at night at least. It’s a non-negotiable, Corey L. Hartman, MD, FAAD, founder of Skin Wellness Dermatology, says. “Everyone should wash their face at night. You want to ensure that makeup, oil, dirt, and debris from the environment around you are washed away before you lay on your face all night long,” Hartman says. “Going to bed with a dirty face is a recipe for disaster, meaning acne, irritation, or infection in some extreme cases. If you do not have overly oily skin, you may be able to get away without cleansing in the morning when you wake up. However, if you use heavy overnight creams, or wake up with your skin feeling heavy or greasy, it’s best to wash your face. You won’t do any harm by washing your face both in the morning and at night if you use the right products.”
Your skin type doesn’t really determine how you wash your face because the steps are pretty much the same for everyone, it will determine what products you should or shouldn’t use. “Those with dry and/or sensitive skin should stick to creamy and/or hydrating cleansers,” recommends Joyce Imahiyerobo-Ip, MD, FAAD, owner of Vibrant Dermatology and SkinBar MD. “If you have oily skin, I recommend using a cleansing gel or a foaming cleanser.” We’ll go into more detail about product recommendations later in this article.
But over-washing and not washing effectively is a possibility, especially if you have dry and oily skin, respectively. So you’ll want to keep that in mind. “Individuals with sensitive skin can more easily over-wash or over-exfoliate with abrasive cleansers, leading to irritation,” explains Ope Ofodile, MD, MPH, a cosmetic and medical dermatologist at Dermatology and Surgery Specialists of North Atlanta (DESSNA). “While those with oily skin may need a more consistent routine with stronger products. Ask your board-certified derm for recommendations based on your specific skin type.”
And as for those popular (and sometimes pricey) face brushes and tools, they’re not really necessary as Aguilar says the best tool you can ever have is your hands. And sometimes if not used correctly, these brushes can cause damage. But, if you do want that squeaky clean feeling, you want to be mindful of how often you use them. “Facial brushes can be a nice addition to your cleansing routine, but don’t need to be used daily,” Hartman says. “In fact, overusing them can lead to stripping your skin of essential oils, which can lead to increased acne, dryness, or irritation. Using them one to two times a week for an additional deep clean is a good way to go.”
Make sure you are cleaning the brush after every use and if you have a removable brush head, you should change it every three months, or sooner if the bristles break or fall off. And when using the brush, Hartman recommends using very little pressure so you don’t over-exfoliate.
Now that you know some face-washing basics, you might be wondering how to actually do it. So, I asked the experts for a step-by-step guide, which they outlined below:
1. Pull your hair back: You don’t want to get your strands in the way.
2. Wash your hands: “Do not wash your face with dirty hands!” Hartman warns.
3. Use lukewarm water: “Make sure the water is not hot, otherwise it can dry out skin,” Ofodile says.
4. Wet your face depending on the product: “Depending on your cleanser, you either apply your cleanser first or you wet your face first,” Aguilar says. “If using a balm or oil, you apply it directly to your skin and massage in light, circular motions. If using a foaming cleanser, you should wet your face first (like you are rinsing it), lather a dime size of cleanser in between your palms until you get a nice foamy consistency. You should cleanse your skin for 30 seconds to a minute.”
5. Gently massage in the cleanser: “Circular motions with medium pressure are best—focus on the problem areas like the T-zone,” Fernandez says. She also says don’t forget the hairline, and jawline, and even behind the ears and down the neck.”
6. Time to rinse: “Rinse your hands clean of your cleanser and wet them with water, and then rub the water in upward motions all over your face.” Hartman says.
7. Dry your face: “After cleansing it’s best to pat your skin dry with a clean towel designated to your face and not your body,” Aguilar says. “Don’t rub hard. I prefer to use soft, white cotton towels that are gentle for our skin. White towels often reveal any traces of dirt or makeup left on the skin after cleansing.”
8. Apply other skincare: “Apply your active ingredients to your face—acne meds, serums,” says Imahiyerobo-Ip. “Then, apply a hydrating moisturizer.”
It’s worth noting that if you have a lot of makeup on or your face is really dirty, you might want to consider doing a double cleanse. “Before adding water to your face, use an oil-based cleanser to wash off your face,” Hartman says. “Clean and dry your face, and then use a water-based cleanser to remove any remaining oil and debris.”
And there are some common mistakes to avoid, too. “Some common mistakes I see are clients not lathering appropriately, being too aggressive, not cleansing for a sufficient amount of time, not using enough cleanser, and rinsing with hot water. Most cleaners should be massaged throughout the face, neck, and chest for at least a minute,” Aguilar says.
Since you know all the dos and don’ts of washing your face, you might be wondering what the best cleansers are for your specific skin type. Take a look at some options and tips below for more info.
Kathleen S. Viscusi, MD, FAAD, FACMS, co-founder and partner at Dermatology and Surgery Specialists of North Atlanta (DESSNA), recommends looking for gentle and nourishing ingredients like amino acids, ceramides, and gentle botanical blends.
“If you have combination skin, a gel cleanser is a great choice. It will cleanse without stripping and will help moisturize the skin,” Hartman says.
“For acne-prone or oily skin, a cleanser with benzoyl peroxide is a good choice, as it reduces acne bacteria found on the skin,” Hartman says. “There is less opportunity for that bacteria to turn into active acne. It also helps clear out pores and get rid of dead skin cells. A foaming cleanser is also a good choice for acne-prone skin as it lessens the chance of irritation—the foaming bubbles cleanse more of the skin than your hands.”
Viscusi also suggests trying a salicylic acid-based cleanser, because she says SA is the gold standard for treating blackheads, whiteheads, and excess oils. It also prevents breakouts, exfoliates, and soothes active breakouts.
“For dry skin, look for a cleanser geared toward sensitive skin. You also want to look for moisturizing ingredients like hyaluronic acid, ceramides, or glycerin,” Hartman says. “A gel cleanser or cream cleansers are good choices for dry skin as they bring less chance of drying out the skin.”
“If you have sensitive skin, look for cleansers that are fragrance-free and hypoallergenic,” Hartman says. “That will minimize the risk for irritation. Sensitive skin can also benefit from moisturizing ingredients like hyaluronic acid, ceramides, and glycerin.”
Viscusi says those with mature skin should look for gentle, moisturizing cleansers as this skin type can sometimes lack hydration.
