They say imitation is the best form of flattery, and we at Who What Wear have to agree. While we love sharing all of the best fashion finds the internet has to offer with all of our readers, we’re also sharing them with each other. On any random day, you’ll find at least one message within our team group chat dropping a link to a particularly cute top, only to have five of our editors show up to the office wearing it the following week. What can we say? We’re easily influenced. And, contrary to popular belief, that’s not a bad thing.
Over the last few years, there’s been a creeping notion on the internet that gatekeeping is the way to go when it comes to what you’re wearing. Open the TikTok comments and you’ll see: under any influencers post, you’ll see a flood of un-answered comments asking where a certain item is from. It might even be your own. Someone loves those shoes you’re wearing on your #OOTD post? Oh, sorry— They’re from a small, vintage shop from somewhere in Europe that you don’t remember the name of. And the brand has rubbed off. And the store has shut down. Sorry, better luck next time!
Since my entire personal brand is built on hot takes, here’s a spicy one: the not-like-other-girls schtick is getting boring. Perhaps the change of mind has come with age—or, with living in New York City, where everyone south of 14th street wants to be as different and original as they can possibly be—but frankly, I’m tired of pretending that being different is a discernible personality trait. Sue me.
As someone who’s surrounded by the world’s most stylish people, it’s only natural to swoon over a deliciously great find I see one of our editors wearing during a meeting or stopping someone on the street to ask where they got their bag. Our editors love sharing all of our favorite finds with the world, but most of all, with each-other. Whether you call it trauma-bonding or team camaraderie when we cry together over a pair of sold-out Tory Burch flats, the idea is abundantly clear: teams who buy together, stay together. If these matchy-matchy finds are any indication, it’s that the Who What Wear team loves an homage to a great outfit— especially when we’re the ones pulling it off ourselves.
“After spotting this seriously chic nipped-in blazer on a number of influencers and editors I knew I had to have it. It has major Dior vibes but with a Zara price tag! It elevates an outfit in an instant—so easy to throw on with jeans and skirts alike.” —Judith Jones, senior market editor.
“Lowkey so many of my purchases are influenced by my colleagues or celebrities. I saw this Mango tailored maxi skirt on my Instagram feed one too many times and suddenly I just had to have it for myself. I have absolutely no regrets because it feels like an elevated update on the wide-leg pants I wear on repeat.” —Sierra Mayhew, associate fashion editor
“When Bella Hadid wears something, we instantly all want it for ourselves and that was most certainly the case with these loafers by Nomasei. First of all, the quality of these loafers is amazing. The style and design is so unique it feels like I’m wearing something no one else has, except Bella Hadid of course which doesn’t bother me in the slightest. I’m telling all of my friends to order it ASAP.” —S.M.
“I’ve been on the search for an affordable yet luxe-looking cuff, and after seeing fellow editor Ana wear it in her J.Crew try-on, I knew I found the one. Despite being under-$100, she let me know that it feels heavy like a designer option would. I’m hitting add-to-cart as we speak,” —Yusra Siddiqui, associate fashion editor
“If I’m going to invest in a luxury piece, it’s typically an accessory that I can wear multiple times per week (you know, strong cost per wear). I’ve seen a slew of influencers and celebs accent their chicest looks with this. classic Celine belt. I eventually tried it on, fell and love, and now wear it like every single day,” —Bobby Schuessler, market director
“I consider Jasmine to be a handbag connoisseur so it’s no surprise that I fell in love with one of the many bags in her arsenal. I saw Jasmine wearing the Staud Moon Bag in cherry brown and immediately decided to get it in pink. I’ve had it for a little over a year now and it’s easily one of my most complimented accessories.” —Aniyah Morinia, branded content fashion and beauty editor
“When I saw our editorial director Lauren out at New York Fashion week with this yellow Coach Tabby bag, I instantly fell in love. So when I got the chance to get my hands on one, I knew it was fate. I’m obsessed with the school bus yellow color, and even though you’d think it wouldn’t mesh well with my wardrobe, I’ve been reaching for it more and more as we solidly enter the summer. When I got the bag I had to message Lauren and she agreed: this bag is it.” —Ana Escalante, assistant shopping editor
“One thing Iloveabout my colleagues is that after a while, we’re all so influenced by each other that we all start wearing (and buying) the same pieces! Nothing reflects that more, for me at least, than me caving and buying a few Jenny Bird bangles. I already own way too much jewelry, but after spotting them on fellow editor Anna, I knew I had to have them. They’re so sleek and versatile, which makes them the perfect summer accessory.” —Jasmine Fox-Suliaman, fashion editor
“I’ve been on the hunt for the perfect black belt with gold hardware, and I finally found it thanks to our editor, Judith. When I saw it styled on her with a mini skirt and oversized bomber jacket, I instantly knew I had to have it. But what I didn’t know before I added this Ralph Lauren belt to my cart was that it’s reversible, with a black and brown side. I’ve been wearing it on repeat ever since, and I only have three words to say about it: Thank you, Judith.” —A.M.
“Another fellow editor-loved find is this voluminous skirt from Zara. It’s sold out in almost every size navy blue (which is the one I purchased) but this taupe one is equally as good. I love the shape of it, as it really is as full as it looks on the model. The silhouette reminds me of the classic Christian Dior skirts I used to study in fashion class.” —Y.S.
“My TikTok algorithm knows me a little too well because it served me videos of this incredibly chic creator talking about the $15 earrings she bought off of Etsy as an affordable alt to the viral Bottega Veneta ones, and I simply had to do the same. There’s no question that ginormous earrings are the jewelry trend of the moment, so this felt like the score of the year.” —Anna LaPlaca, fashion editor
“I’d been on the hunt for a textured and structured jacket since the style began bubbling up again this spring, but it wasn’t until I spotted WWW’s EIC Kat Collings in this one from Aritzia that I found a style I wanted to buy. Details like the collarless shape and beautiful gold buttons give it major Chanel energy, IMO.” —A.L.
