Depending on the kind of shopper you are, the words “Amazon Prime Day” could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday, Amazon’s Prime Day sales have grown over the years to include literally tens of thousands of discounts. Whilst it’s a great opportunity to save, especially on those big-ticket items you already had on your list, there’s no doubt that scrolling through all the deals to find the best ones can be extremely time consuming.
Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that’s exactly why we’re here to help today. We managed to get our eyes on Amazon’s best fashion, beauty and home Prime Day deals ahead of time, and we’ve spent the last few days avidly trawling the pages and pages of discounts so you don’t have to.
Below, we’ve wrapped up all the offers we think are truly worth spending that hard-earned cash on. In fact, we’ve gone one step further and asked the whole Who What Wear UK team to share the deals that are so good, they’re going to be adding them straight to their own baskets. We’ve got our eyes on seriously discounted beauty tools we’ve been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving), and bits and pieces in between.
Sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day. If you’re looking to shop the chicest (yes, really) affordable fashion on Amazon, have a look at The Drop discounts—especially these designer-looking sandals that you can bag from £13. We’ve also got a roundup on all the best beauty deals for Prime Day according to a beauty editor. We’ve also got the lowdown on the best dupes on offer (who doesn’t love a good Amazon dupe?), and the TikTok-viral beauty buys you can bag for a lot less this Prime Day.
First, though, keep scrolling for our elite roundup of the best Prime Day deals across fashion, beauty, home and beyond, that our editors are taking advantage of this year. You’re welcome.
“As I have quite a sedentary job, I’ve been increasingly feeling like I want to get my body moving, so Prime Day could be a good opportunity for me to invest in some of the kit that I need to motivate me—a new yoga mat, a step tracker or smart watch and some fresh workout gear should do it!”
One user on Amazon claims this is the best Fitbit to come from the brand so far.
If you’ve always wanted to invest in a Peloton, now’s your chance.
This chic yoga mat will instantly boost workout motivation.
“I’ve recently begun renovating a house, which is significantly less fun than I thought it might be. So, while we spend the lion’s share of what was my decorating budget on things like rewiring and plastering, I find myself spending more and more time on Amazon looking for deals on home accessories to elevate my (eventual) space, and tech items I can seriously save on, like a new TV. I’m also considering investing in a Kindle—I broke mine whilst travelling last year and I could use some escapism from the chaos I’m currently living in. On my must-read list is the The Summer I Turned Pretty series.”
One reviewer on Amazon states that this Kindle is “… still super light and small enough for my handbag, and this newest model literally has everything I need to enjoy hours of reading.” If that isn’t selling it to you I don’t know what will!
The perfect centrepiece for a dining table.
I’ve got in on good authority that this is one of the best deals out there this Prime Day.
“I’m moving house over summer, so I’m using Prime Day as an excuse to purchase pieces that have long been on my wish list for my new home. I’ve got my eye on a new coffee machine (good coffee is a must in my household), an air fryer and even a hoover! It might not be glamorous, but that doesn’t mean I’m not very excited to invest in items I know will be used daily for years to come.”
Chic and practical, this machine heats up in just three seconds and has 11—yes, 11—milk temperature settings.
Take it from me, an air fryer will change your kitchen game.
Everyone raves about Shark hoovers, including one Amazon reviewer who simply exclaimed, “Wow”, and another who said they are recommending this to all their friends.
“I’ve been counting down to the start of summer since… well, last summer, and I’m ready to fully engage in holiday mode. I have a few trips pencilled into my calendar, but whether I start with a weekend staycation or a further flung destination, I’m going to need the right luggage to get me there. It might not be a shiny new gadget or the designer bag I’m waiting to splurge on, but a good suitcase is a wise investment, and even better to buy at a discounted price.”
Black is a failsafe option for luggage.
A handy trio that comes with a carry-on case, toiletry bag and cabin bag for under your seat.
You won’t miss this green case on the luggage conveyor belt.
“Believe it or not, I’ve actually been discovering some really chic summer clothing on Amazon recently—from linen trousers and that TikTok viral dress to these Hermès sandal dupes that have dropped into Prime Day. Other than that, I always stock up on my regular skincare buys in Prime Day, and I’m also in the market for some tech updates—it’s probably about time I invested in a Ring doorbell!”
You’d be forgiven for thinking these were designer!
“I recently purchased the Ring Video Doorbell (2nd Generation) from Amazon, and I am thoroughly impressed with its battery performance. This video doorbell offers a remarkably long-lasting battery life, allowing me to enjoy extended usage before needing to recharge.” – Amazon customer.
The internet-famous cleansing balm with 30% off.
“When Prime Day rolls around, I take it as my opportunity to stock up on pharmacy skincare favourites that I’ll never be without in my bathroom cabinet. Plus, there are a few devices that I’ve added to my wish list which I’m hoping to get a substantial discount on. It’s also the time to strike if you’re after your favourite shampoo and conditioner—I’ve seen great deals on haircare bundles on Prime Day.”
An expert-loved facial device.
A great tool for bouncy blow dries.
The easiest way to create chic waves.
“This year I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a smart watch to track my workouts and my sleep, as rest is a crucial part of recovery, and a pair of wireless ear buds so I can listen to my online workouts even when my housemate is hoovering. I’m also in the market for a new pair of running trainers but have been holding off to scoop up a great deal, which I’ve now found. Finally, I’m a water bottle girly—wherever I go, I have a huge bottle to hand. This one is already mine but you can now get it for less.”
If you’re looking for wireless earbuds that offer excellent sound quality, noise cancellation and seamless integration with your Apple devices, you might want to consider the Apple AirPods Pro
A fun way to ensure you hit your water intake for the day.
Comfy trainers are an essential for workouts.
“I have psoriasis, and after lots of research, I’m about to make some changes to my diet and lifestyle in a bid to heal my skin. I’ll be taking advantage of Prime Day to stock up on all the supplements, superfood powders and bodycare products I need to set me on the right track.”
Our entire team rave about this CeraVe cleanser.
Simply pop a scoop in a glass of water and let these greens work their magic.
One of the best moisturisers I’ve ever used.
“My Amazon wish list has been prepped and ready for Prime Day for a while. At the top is a sturdy steamer. I’m the type of girl to leave the house with creased clothes, simply because I’m very lazy, but my fellow editors have told me that a steamer will change the game and make me look instantly put together. I’m also in need of an iPad upgrade so I’ll be saving on that during Prime Day, too.”
Described by one Amazon customer as, “A dream steamer.”
It’s rare to see Apple products on sale, so if you’re considering getting an iPad this year, it might be worth making use of this deal.
