Regardless of what you’re buying, I can tell you from experience that it never hurts to get an opinion or two. After all, whether it’s a big investment or a little gift to yourself, the more info you have, the better. If that opinion happens to come from seven editors who literally shop all day for a living, well, then you’re really in luck.
That’s why, as we’ve done in the past with our favorite brands for coats and boots, we’re sharing the labels we love for lingerie today. After all, there’s no time like the present to revamp your selection of intimates—am I right? And I don’t have to tell you how hard shopping for bras, underwear, and everything in between can really be. To read about and shop the seven best brands, according to our editors, simply continue on below.
Natori: “I pretty much wear my Natori bras until they die. Pretty yet functional.”
Cosabella: I love Cosabella’s no-fuss, comfortable bras and underwear. It’s one of the few brands I buy on repeat.
Lonely: “New Zealand label Lonely’s colorful lace pieces make me smile no matter what, and I really enjoy that it shoots its pieces on women of all sizes and ages.”
Agent Provocateur: “Agent Provocateur always surprises me with its lingerie. It’s my go-to brand for something truly sexy and outside the box.”
Anine Bing: “Everyone loves Anine Bing’s jackets and boots, but the brand’s lingerie section is really strong, too. I love the lacy bralettes in particular.”
Cuup: “Cuup is the lingerie brand I wear nearly every day. What I love most is that its basics have beautiful cuts that look great underneath pretty much anything.”
Journelle: “Journelle is one of my favorite destinations for lingerie shopping. While the retailer carries some of the best lingerie brands in the world, I actually love its in-house line, Journelle. It’s affordable and so pretty.”
