As a fashion editor, I’m always giving out my own shopping advice and taking recommendations from my WWW colleagues. And while it’s my job to share what’s the best on the market, I too, find myself influenced by certain tastemakers online. I may not give much attention to the TikTok stars with a million followers and beyond, but there’s a specific grouping of people I follow on TikTok that many people trust (including me) for advice on what to add to their cart.
They don’t cater to a certain “perfect” aesthetic as many influencers of the past may have done, making their content more attainable and enjoyable to follow. They also share their shopping recommendations often with a variety of price points and talk through their outfits so you can take style cues too. Lastly, a lot of them have differing jobs in fashion (or don’t work in fashion at all) and can offer a fresh perspective that what you’d find from most influencers or editors online.
As I’ve followed the below TikTokers online, I’ve come across a lot of product recommendations along the way. From on-sale designer finds to affordable yet great basics at H&M or Mango. Keep scrolling to find your new fashion follows and the shopping gems they’re telling everyone about.
Their TikTok: @gabrigofis. Why they’re a great follow: She’ll help you shop better and wiser. She gives you the inside scoop on her own methods of shopping, like creating planned checklists of the items she’s looking to buy for the season ahead. She’s also an avid mixer of high and low finds, so you can expect a wide range of brands within her recommendations.
J.Crew’s cashmere is stellar but this t-shirt version is perfect for summer.
I always thought flip-flops were a boring purchase until Gabriella showed me these square-toe ones. The black pair is a classic choice, but I’m pretty interested in the fiery red.
Controversial to some, but incredibly cool to me.
I bought these after Gabriella posted about them during Gap’s Black Friday sale and I now own three different colors. They’re incredibly soft and ideal for layering.
I’m usually not a fan of gingham, but I’m very into the look of this printed blazer.
Their TikTok: @hira_again. Why they’re a great follow: You won’t find tons of careless hauls on Hira’s channel, because she shows her well-thought purchases and how she wears them daily. Whether it’s a Chanel bag or H&M pants, she explains her thought-process behind each buy and how they hold up in her wardrobe.
H&M has a great selection of basic button-downs but this gorgeous yellow one has me ready to hit add-to-cart. Plus, look at all those five-star reviews.
If you already own too many blue jeans, consider this black-greyish shade to add to your closet
While I have Staud’s moon bag in the larger size, Hira’s convinced me on going for the smaller one too.
I thought I hadn’t met the most perfect white button-down but when I saw Hira post about this one, I knew this was the one.
French-girl approved.
Their TikTok: @stillintribeca. Why they’re a great follow: Having worked for luxury brands like Louis Vuitton and Hermès, Gabriela knows her way around a high-end find that’s worth the investment. Based in NYC, she also hits up exciting sample sales (Khaite and Interior to name some) and shares her finds from each.
This top is already sold out on Shopbop and Nordstrom, but luckily, it’s still in-stock on Net-a-Porter.
I’ve already had my eyes on Ben-Amun’s cuffs but a three-for-one purchase? Sign me up.
There are a lot of Amazon videos on TikTok to sort through, and while these shopping experts don’t shop on the retailer often, the few picks they do share are truly worth it. These luxe-looking clip on earrings are an example.
It’s a linen skirt summer and this one from Dissh is at the top of my wishlist.
Their TikTok: @ladydianamay. Why they’re a great follow: She doesn’t just share her latest buys, but also how she wears the same items from her wardrobe differently. Along with her shopping picks, you can’t help but get excited about her vibrant personality exuded in her vlogs.
If you want The Row vibes but at a Zara price.
I’ll take this cuff in both colors, please.
These are selling fast, and I’m not surprised. Linen pants are the summer staple you’ll want to wear every day.
Diana wears this strapless dress as a skirt as well, showcasing its versatility.
I need these in my closet right now.
Their TikTok: @imlauranotlauren. Why they’re a great follow: Laura will always share with you the pieces she tries on and why they work or don’t work. It’s always thrilling to find such open honesty from someone online. She also shares how she translates certain celebrity looks to adapt to her size.
Another great Gap find, courtesy of TikTok.
Abercrombie’s jeans always come with rave reviews and this cream pair seems like the best pick for the summer.
Our editors are also huge fans of these puff earrings.
I’ll be honest, I never thought a pair of simple Birkenstocks would be something I would have on my wishlist but after seeing how well their pair with Laura’s effortless looks, I’m on board.
The perfect relaxed and baggy fit.
Their TikTok: @larissaalisonmills. Why they’re a great follow: It’s always fun to see what outfits Larissa and her daughter are wearing, proving that trends can transcend age. She posts videos of her putting together each outfit, showing the styling process and how others can recreate them.
An insanely flattering dress.
While it looks great as a matching set, I love how Larissa styled hers over a loose button-down shirt.
Didn’t you hear? Wedges are back in style for 2023.
How do I not own a Jenny Kayne cardigan yet? I can’t stop admiring them.
Their TikTok: @pigmami. Why they’re a great follow: Think of Heather as that one friend who you want to listen to talk to forever. Except in this case, she’s your fashion friend. Her videos range from the must-have foundational pieces in her wardrobe to what miscellaneous items she keeps in her bag and why.
Why have regular track pants when you can have Tory Burch track pants?
These earrings are a best-seller for a reason.
Doesn’t this belt look designer? I’m thoroughly impressed.
Simple, sleek, and roomy enough to fit all your daily essentials.
I love how styling graphic tees and sweatshirts adds a personal touch to Heather’s outfits.
Their TikTok: @ilanatorbiner. Why they’re a great follow: Ilana shares the greatest edit of luxury finds and in-depth product reviews. My personal favorite videos of hers happen to be her finds on The Real Real, which is always a 10/10.
There are a lot of basket bags on the market, but there’s just something extra special about Dragon Diffusion’s options.
Are Khaite jeans pricey? Yes. But are they worth the price? Another yes.
I purchased this skirt right away and now it’s become a staple in my office wardrobe.
Ilana tried on multiple pairs of linen trousers on her TikTok, and these were a personal favorite.
A pair of shoes you’ll treasure even years from now.
