I’ll never forget my first time visiting Provence, France. From the breathtaking hillside views in Gordes to the produce markets between cobblestone streets in Aix-en-Provence to the fresh seafood dinners in Marseille (and every lavender field in between), each stop on my trip felt like walking into a fairytale. While each city was quite unique in appearance, they all embodied the same dreamy, relaxing energy. It’s no surprise that the locals possess this same energy, which comes to life both through their attitudes and their attire.
The experience confirmed my love for French fashion—it’s equally as elegant as it is effortless. And this spring, there’s nowhere better to shop the coveted French-girl look than Longchamp. The brand’s new Provence collection is transporting me right back to the South of France (figuratively speaking, although literally would be nice, too), and I’m not the only one who’s loving it. NYC-based photographer, writer, and fashion influencer Chloé Leroux and L.A.-based fashion editor Anneliese Dominguez are already styling the best chic yet low-maintenance looks fit for a day in Provence from this spring collection, featuring the all-new Roseau bag. They’re really making a case for French-girl style this spring—so much so that you may find yourself shopping for outfits and for flights.
Leroux grew up in Montreal, the city known as “Little France” because of all its French influences from the language to the restaurants (or should I say bistros) to the architecture. She’s also traveled all over France numerous times, so she knows a thing or two about the way French women dress. “When I think of ‘French-girl style,’ I think of feminine pieces that are worn effortlessly with one statement piece. Something bold but understated,” says Leroux.
With this philosophy in mind, she styled this sleek, tailored, and very much spring-ready look. “I love this white suit paired with the black rain boots and bag because I wanted something elegant yet versatile and comfortable,” she says of her outfit. Leroux chose to ditch a top altogether and wear the blazer buttoned up to create a “bold yet elegant and sensual look.” Handbags with a croc-effect have officially transitioned from trendy to timeless, so I’m not surprised Leroux selected this Roseau shoulder style. It adds that special touch to this outfit, which is fit for a day in Provence but equally suitable for NYC’s rainy spring weather.
Dominguez’s impression of French women’s everyday style mirrors Leroux’s sentiments. “I feel like French women don’t try as hard when putting together outfits, resulting in their effortless style,” she begins. “Everything looks neat, polished, and classic. Trends come and go, but French-girl style hasn’t changed much throughout the years. French women stick to timeless pieces they can wear again and again.” Enter this chic romper look that Dominguez says embodies every last descriptor of French-girl style. The one-piece look is effortless in nature, and the silky fabric and puffed sleeves add those polished details.
Dominguez keeps her styling simple yet interesting with black sandals, sunglasses, and a statement bag. The canvas bucket bag with floral needlepoint embroidery has a certain vintage feel, like something you’d find in your grandmother’s closet and beg her to gift to you until she finally agrees. Plus, it comes with an extra canvas strap for when you’re in the mood to wear a crossbody. Dominguez says it’s even casual enough to pair with a beach look, which is convenient since the South of France is a top contender for her summer honeymoon. The outfit is pretty much perfect for a spring day in Los Angeles, but I can’t wait to see her repeat this look in, say, Cannes or Saint-Tropez.
