fashion

With Copenhagen Fashion Week underway, I’ve found myself consulting the feeds of Scandinavian influencers more than usual when putting together my outfits. It might also have […]

Dressing for autumn? It’s a challenge I’m always happy to take on, whether it’s assembling interesting layered looks or keeping cosy in knitwear. Autumn is […]

If there is one haircut mood that has been making a resurgence lately, it’s short hair trends. From the bob to the pixie, we’ve seen […]

If someone from the future were to take a peek inside of our wardrobes, they’d have a pretty hard time determining what year it is. […]

I know autumn hasn’t officially started, but with my wardrobe (and with everything in life, really) I like to plan ahead—”fail to prepare, prepare to […]

Choosing the best SPF for your face is paramount. With the sun’s rays posing risk of skin cancer and premature ageing (of which UVA rays contribute […]

At Who What Wear we’re specialists in spotting trends long before they happen, so if the number of editors in the office sporting the same COS crossbody […]

Blue jeans—where would our wardrobes be without them? We dread to think. No item in your wardrobe is as hard-working and versatile as blue jeans. You can […]

Yep, quiet luxury doesn’t just apply to Sofia Richie-Grainge-age brackets and TikTok teens, it also applies to some of the coolest women I know: mums. Since I […]

Hunting down the best T-shirt brands is like searching for the holy grail of fashion. Such is the importance of the quest for many fashion lovers. […]