fashion

Over the past few years, we have seen a shift toward practicality in fashion, and this is seen most acutely with footwear. Fashion brands have for several […]

As a shopping editor at Who What Wear, I’d like to think I know a thing or two about searching out a great new piece or a […]

I’ve spoken before of my love for a good perfume (both eye-wateringly expensive ones and more affordable options), but there’s one purse-friendly fragrance that has […]

Given the perplexing forecast this year, we’re already hot on the heels of Autumn at Who What Wear. The change of seasons is afoot and […]

When a fashion trend manages to span more than a decade, you know it’s something to take note of. But over 60 years? That’s on another level. Coco […]

We know by now that Reformation can be relied upon for many wardrobe winners. Things like beautiful dresses you can pull out summer after summer […]

Monikh and Lucy Williams look cute in Reformation outfits at dinner.  This may or may not be team Who What Wear’s favourite time of year. One, […]

This August has proven to be a tricky month to dress for. On a good day the heat of the morning sun barley touches our skin, before […]

As fashion editors, we’re rather well acquainted with the trend cycle. We’ve witnessed hundreds of beautiful garments and many exquisitely crafted accessories rise in popularity, before ebbing out […]

I’ll be the first to admit that normally over the autumn and winter, with my feet tucked away in thick socks and winter boots, I […]