fashion

I don’t know about you, but in the last year or two, I’ve become completely and totally obsessed with wearing wide-leg trousers to the point where […]

As the runways become increasingly seasonless, so do our wardrobes. This is particularly useful when you live in Britain, where the lines between summer and […]

If you were to ask any fashion person what the most iconic British coat is, they will no doubt say the camel Burberry trench coat. Loved […]

Bobs and short haircuts may be majorly trending right now, but it has to be acknowledged that as far as styling options go, the longer your hair, the […]

At Who What Wear, a significant portion of our efforts is directed towards presenting you with the most prominent trends of the current season—in this […]

Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci’s new It bag, the Jackie. When Alessandro Michele first […]

Shopping for denim can be tough. At Who What Wear UK, we like to scour the market for the very best pieces we can find and […]

By now we’re all well and truly back on the ballet-flat train. There’s just something so easy, comfy and chic about the closed-toe flats. It’s no wonder French […]

There’s a lot of things to like about bank holidays, not least the fact that you can spend the worst day of the week in […]

The recent rise in popularity of cargo pants came as a surprise to most fashion editors. Championed by celebrities who made a very compelling case for the […]