fashion

Utilising a failsafe styling trick that fashion-conscious women have been playing for years, Catherine, Princess of Wales reached into her wardrobe and picked out her favourite bouclé blazer to complete her […]

As Who What Wear’s shopping editor, I spend a lot of time searching the runways for the next big trend. Wide-leg jeans, leather trench coats, and maxi […]

Nine times out of ten, when an item makes it into my basket, it sits in the ‘classic’ category rather than the ‘trendy’ one. As […]

I’ll admit, I’m a dress girl. To let you in on a secret, I’m the owner of a mere two pairs of jeans;  my beloved […]

If there’s anyone who knows what a messy closet looks like, it’s me. Living in New York City and being an avid fashion lover has […]

In my role as shopping editor at Who What Wear UK, I spend a lot of time sifting through sites and searching through stores to […]

The beginning of autumn calls for a wardrobe refresh. I’m not talking about anything too drastic; a cashmere knit here, a pair of ankle boots there. Start the season […]

Hailey Bieber declared this August “Strawberry Girl Summer“, whilst influencers who took to Europe announced it was, in fact, a “European Summer“. I’m not here to contest […]

Sam wears a full M&S look, including these flatform sandals.  Here at Who What Wear UK, we’ve long been fans of Marks and Spencer’s shoe collection. Our chat channels […]

As fashion editors, we spend our days searching through hundreds, if not thousands, of new styles. With such a plethora of items on offer, it’s […]