fashion

Welcome to Who What Wear UK’s inaugural Next in Beauty Awards 2023. Here, we are crowning and celebrating the very best in beauty. From the […]

After wearing white linen and blue shirts for months on end during the summer, autumn has finally managed to force me to introduce some new colours to my […]

It’s no secret that styling thinner, finer hair can be tricky. We’ve all been through plenty of bottles of volumising mousse and dry shampoo trying to get the […]

Lately, I’ve noticed an uptick in the number of classic outfits landing on the fashion set. I attribute it to the impact two years of lockdowns […]

I’m going to let you in on a secret here. Anthropologie has just launched a sneaky autumn/winter flash sale, and it’s nothing short of amazing. Offering discounts across cold-weather […]

There’s something thrilling about the start of a new season. It’s an opportunity to hone in on the key styles to suit the changing weather and […]

I’ve never been a trouser kind of girl—aside from having given into the easy appeal of jeans, that is. Instead, you’ll find my wardrobe is dominated […]

I’ve been the proud owner of a bob haircut for the past year and a half. It came after accepting the fact that as much as […]

Often, when a celebrity causes chaos with an outfit that everyone wants to copy, it’s because it’s what we’d call “trend-free”. That is to say, an outfit […]

When it comes to looking polished every single day, no one is quite as proficient as Jessica Skye. An influencer she may be, but she […]