fashion

This year, we’ve seen a long list of fashion pieces soar to popularity. Many of them, unexpected trends like loose, ripped jeans that gained traction […]

Shopping for presents, whether you’re looking for something for your in-laws, a new mom, or the college girl in your life, can be a challenge on its […]

It’s officially December, folks, and that means it’s really time to dive into gift shopping head first. If you’re at a loss for gift ideas this year, that’s […]

Part of my job as a fashion editor involves uncovering new and emerging designers that deserve to be on your radar (if they’re not already). It’s one of the most […]

Do you ever shop for the same item over and over again—just modern, new iterations of it? I do this a lot with white sweaters. […]

If it’s easy and elevated outfit ideas we’re looking for, Susie Wright always has options for us. That’s right. With decades of fashion experience under her […]

When you think about your tried-and-true wardrobe staples, there’s a strong chance that perfect pair of jeans ranks high on the list. Yes? Thought so. It […]

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds […]

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content […]