Secret’s Out: I’m Buying All My Beauty Staples for Less From This Brand

I don’t know about you, but I often shell out hundreds if not thousands of dollars on the latest skincare formulas, targeted treatments, and proprietary ingredients. I love beauty products, but I’d be lying if I said I didn’t want to get my hands on the same high-quality formulas for less. My prayers were answered when I discovered Beauty Pie, a members’ club whose goal is to make prestige beauty and skincare accessible to all. The beauty business was founded by Marcia Kilgore, who knows a thing or two about launching mega-successful brands. (She’s also the brains behind Bliss and Soap & Glory.) Having spent more than 25 years in the industry, Kilgore noticed that brands tend to mark up products to account for things like fancy packaging and large marketing budgets, which often results in products retailing for at least 12 times what they cost to make. Kilgore believes that beauty consumers deserve better, so she founded Beauty Pie and nixed the markups so we can all get more for our money.

Utilizing her global connections, Kilgore went straight to the source and partnered with chemists and product developers at elite beauty labs across the world. (Psst: These are the same labs where most prestige products are also made.) Kilgore created formulas that are nearly identical to some of the most iconic products—but at much fairer prices. For instance, there’s a certain niacinamide serum from a doctor-turned-founder that retails for almost $150. Beauty Pie’s serum is produced in a lab in Switzerland and contains the same high percentages of vitamins B3 and B5, and it’s just $18 for members. It sounds too good to be true, right? Well, it’s not.

To reap the benefits, all you have to do is treat yourself to a Beauty Pie membership (plans start at $5/month), and you’ll unlock access to a plethora of exceptional beauty products at unbeatable prices. As a member, you’ll also get free shipping, access to insider-only launches, free skincare consultations, and other amazing perks. The membership legit pays for itself over and over again, so you might as well take advantage. Just look at the insanely good member prices compared to typical retail prices. To get you started, I’ve rounded up Beauty Pie’s best-selling products below.

This isn’t your average vitamin C serum. It’s supercharged with ferulic acid and tranexamic acid to turn up your glow even more.

This moisturizer is a breath of fresh air for your skin. It features brightening and oxygen-boosting ingredients such as oxygeskin, pink grapefruit oil, and lemon butter.

Pop open one of these super-targeted capsules for a double dose of pure vitamin C and vitamin E. It’s a daily must-have in any anti-aging skincare routine.

Niacinamide is an all-star ingredient that everyone should have in their routine. Apply a dropper-full of this beautiful aqua serum for brighter, softer skin thanks to 10% pure niacinamide.

This antioxidant-rich serum is like a multivitamin for your skin. It features kakadu plum, echinacea extract, and raspberry stem cells to protect and soothe your complexion.

If you’re looking for a luxe, all-in-one anti-aging cream, this is it. It has a cocktail of anti-aging actives, pollution blockers, and antioxidants to protect against environmental aggressors. 

Kiss dull skin goodbye with this exfoliating toner featuring glycolic acid, fruit AHAs, and soothing polysaccharides.

You’ll never have a dull moment with these magical exfoliating pads in your cabinet. They’re infused with glycolic acid and citrus AHAs to instantly smooth and brighten skin.

This rich cream was formulated in partnership with a world-renowned derm in one of Japan’s leading beauty labs. It’s loaded with the cutting-edge actives for unbelievably glowing skin.

Tan drops are an easy, TikTok-approved hack to achieve radiant, even-toned skin overnight. I also love the pretty, rose-gold packaging—you’ll definitely want this bottle on display.

If you like a lit-from-within glow, this highlighter deserves a spot in your routine. It’s formulated with these beautiful UltraGlow coated pearls for an instant radiance boost.

The sunflower and castor oils in this dark-circle primer work to smooth fine lines and prep a flawless canvas. Sandwich it in between your eye cream and concealer for bright eyes all day long.

I’m in love with the pillowy texture of this blush. It also has natural oils that melt into your skin to impart the most beautiful natural flush.

Nourishing vitamin E and magnolia extract give this blush a velvety-smooth texture that blends in flawlessly. I’m buying one in every shade.

One of my makeup pet peeves is dry matte lipstick. Luckily, this one is super hydrating while still delivering luxurious, high-impact pigment.

Get ready to pucker up! The collagen in this lip oil plumps up your pout while cherry and hibiscus oils leave lips irresistibly dewy. One swipe of this gives a sheer kiss of color that’s perfect for everyday wear.