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I think we can all agree that COS is brilliant isn’t it? I don’t really know what we’d do without their excellent quality, affordable basics. Not […]

When colder weather is upon us, we often find ourselves overhauling any and every ritual associated with the warmer months. On the fashion side, that […]

I’m not ashamed to admit it—when I first heard of the return of “cargo pants” I was sceptical to say the least. Like most Millennnials […]

I don’t know about you, but in the last year or two, I’ve become completely and totally obsessed with wearing wide-leg trousers to the point where […]

As the runways become increasingly seasonless, so do our wardrobes. This is particularly useful when you live in Britain, where the lines between summer and […]

If you were to ask any fashion person what the most iconic British coat is, they will no doubt say the camel Burberry trench coat. Loved […]

Bobs and short haircuts may be majorly trending right now, but it has to be acknowledged that as far as styling options go, the longer your hair, the […]

At Who What Wear, a significant portion of our efforts is directed towards presenting you with the most prominent trends of the current season—in this […]

Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci’s new It bag, the Jackie. When Alessandro Michele first […]