It's Official: These Are the 5 It Brands Fashion People Are Shopping in 2024

January 19, 2024 admin Fashion 0

As we step into a new year, along with everything else, the world of fashion continues to evolve, with 2024 bringing a fresh wave of style and innovation. The year has only just begun and I’ve already started to detect a pattern in the trends and picks of the style set. One thing is clear: It purchases aren’t just about those singular coveted pieces, but rather certain brands—such as Toteme and Loewe—which as a whole offer that sense of individuality. Fashion lovers are flocking to these now-staple brands which are redefining the modern fashion landscape and shaping the wardrobes of style-conscious individuals. 

There’s really only one place I go when I’m in search of brands worthy of It status: NET-A-PORTER. Not only does the luxury retailer curate some of the most trend-forward edits, but it also makes it so easy to discover new trends along with emerging as well as coveted designers. Scrolling through the retailer’s many, many product categories has become a daily ritual for me, and the array of most-wanted fashion items it stocks year-round is *chef’s kiss*. 

I’ve already started seeing a few fresh brands take centre stage this year. For those who appreciate the art of understated elegance, Métier and The Row are musts. Known for celebrating a minimalist aesthetic, both brands offer impeccably crafted pieces that exude sophistication and timeless style. I’m partial to The Row’s luxurious cashmere knits and tailored separates as well as Métier’s Market Tote—all of which I’ve already placed in my NET-A-PORTER basket. There’s also something to be said about more conscious shopping in 2024, and notably, more people are looking towards investment purchases—something that these brands perfectly exemplify, along with denim haven Agolde. 

All five of these labels hold much favoured and respected positions within the fashion world, so it’s no surprise that they continue to be leading forces into 2024. And to make it easier to add these core brands to your wardrobe rotations, NET-A-PORTER’s new-season promo gives you 20% off new wardrobe pieces if you’re signed up to the newsletter.

Keep scrolling for the chic pieces from the brands I’m seeing fashion people shop right now. 

I am yet to dislike a Toteme coat, and this cashmere one is no exception.

Taking a cue from the popular scarf coat, this cashmere-blend sweater is the perfect balance between cosy and chic.

I also want it in the black colourway.

Stop! I think I’ve found the next It trainers with these Toteme sneakers.

This is just class personified.

This bag seems small but is surprisingly spacious.

Tote bags are definitely back, but did they ever really leave? Regardless, this is the one to add to your collection. 

The crossbody bag of dreams.

This is the pair that brought me out of my self-imposed new-jeans ban.

A denim collection is incomplete without a maxi skirt. I’m adding this darker shade to my basket ASAP.

The internet’s favourite jeans. Super flattering, in the perfect wash and very comfortable—there’s just no faulting them.  

When you find the perfect plush, soft and flattering leather trousers, grab them fast. 

Staying cosy never looked chicer. 

I present to you the perfect wide-leg trousers.

Can we just take a minute to appreciate the perfect deep brown shade of these knee-high boots?

An It bag, but in such an understated way. 

It’s giving loud luxury, but quietly, if you know what I mean?

You can always count on Loewe to design the most talked-about heels. 

A modern classic.

Do I even need to explain?

Next Up: The Spring/Summer 2024 Fashion Trends That Really Matter