As fashion editor at Who What Wear, I spend a lot of time searching through socials to undercover the next big trends. And, while my Saved folder is currently full of styling hacks, new colour combinations and the most double-tapped pieces, what is actually in my wardrobe is decidedly different, as I’ve started 2024 determined to focus on investment pieces. Having noticed that the most fashionable women I know all have a wardrobe that relies on timeless classics, I’ve decided to trade in the viral buy in favour of pieces that I know will go the distance—but where do you start when looking for a forever find? I’ve got the answer.
Team WWW don’t believe in gatekeeping, so I headed straight to the source. I asked six influencers with a refined sense of style to share what they consider classic buys in order to help you on your way. Expect an understated colour palette (these monochrome lovers know the perfect staples you need to finesse minimalism), and have a keen eye for shapes and silhouettes that flatter every body. So whether you’re tailoring obsessed or a jeans and t-shirt kind of woman, there’s something in the mix you’ll love. Keep scrolling to see their picks and to shop more of our favourite seasonal staples.
“Such a warm and elegant piece for both everyday wear and special nights out. I love the length and unexpected collarless finish.”
“These are the most classic yet versatile knee-high boots for everyday wear. I love the look and comfortable heel.”
“Ribbed earrings are the biggest jewellery trend since Bottega Veneta’s drops. The classic touch of gold and edgy, square shape makes them the perfect outfit accent.”
“The maxi slip skirt has been a wardrobe hero piece of mine for years. It goes with just about everything and I love how it can both elevate and dress down a look effortlessly.”
“I’ve now become a coat-is-the-outfit person so having a longline wool coat with subtle tailoring makes cold-weather dressing so easy especially when your outfit is 50% thermals. I just think a longline tailored wool coat is such a timeless winter piece!”
“I always wear a racer tank as a layering piece. It’s a modest-girl essential and there’s something that just screams ‘laidback-chic-cool-girl’ when you pair it with more elevated pieces like a structured blazer.”
“I’ve been thinking about this bag for a while now, and I love the big size, the slouchy shape and that it doesn’t have any logos or flashy hardware. A true forever handbag. I just can’t decide on a colour, there are so many beautiful options.”
“You can never go wrong with a white T-Shirt and currently, I really love a fitted, round, crew neck style. FLORE FLORE basics look like the perfect fit.”
“These dark brown mules by Lemaire are such a timeless pair. Super easy to style, very comfortable and can even be worn with socks during the colder months. They look great with trousers but also work with dresses and skirts. I already have these in black, but can’t stop thinking about this brown pair too.”
“A good fitted black blazer is not only a timeless piece but it also transforms an every day outfit into elegant evening look. I’d love to wear this as a dress with shorts underneath.”
“These silk trousers are a must have in any capsule wardrobe. I love that you can wear them in every season and combine them with elegant or more casual pieces.”
“A black maxi dress is a great investment that you can wear whatever the season. By adding different accessories you can change the final look so easily.”
“This coat is a personal favourite—a timeless and versatile piece with an oversized fit and beautiful construction.”
“These are the perfect capsule closet item; a tailored basic to have in your wardrobe that can be styled with almost anything.”
“Classic and timeless denim that never goes out of style, a must-have for me.”
“This elegant blazer is fitted around the waist, so it’ll add a polished touch to all of my outfits.”
“One of my favourite pieces in any outfit are the accessories.This timeless set from Monica Vinader is perfect, not only for a day out but also a glammed up evening.”
“From Grease to Formula 1, the longevity of the biker jacket can be considered truly timeless. One like this will keep you warm and look stylish doing it.”
“The beautiful Libra skirt from Ninety Percent can be dressed down for a mid-day brunch or dressed up for a company dinner. This price is amazing considering its not only elegant but comfortable too. “
The Row are specialists in timeless staples.
This looks like you spent three figures without actually having to.
An every day hoop goes a long way.
We can’t imagine going back to skinnies when wide-leg trousers look this good.
The chocolate suede is just so luxurious.
The only way to improve on the classic trench—make it patent.
I’ll take one in every colour please.
Ideal for loosely tucking into high-waisted jeans.
