There’s no doubt that the world of fashion is prone to more than just a bit of hyperbole. You’re “obsessed” or “in love” with a particular item. Everything is “fabulous,” “chic” or “iconic.” In truth, while you might love that fuchsia bejewelled handbag right then and there, its lasting wardrobe potential is probably quite minimal. But there are a few pieces that make the cut and deserve all the above over-the-top descriptions lobbied at them. One such item (or rather items) are the coats Max Mara designs for women.
The Italian fashion house has created a long list of coats that really can only be described as iconic. Not only does the classic camel colour elevate any basic outfit, but the shapes are also designed to flatter women’s bodies. There are three, in particular, that are repeated every season by the brand, and it’s easy to see why. First up, there’s the 101801 Icon coat, and the Madame. Both double-breasted and calf-length with wide lapels and a belt. The sort of coat that you would wear to work and fancy dinners out. (But you can still manage to look put together even if you threw it over your pyjamas as you dash out to the corner shop to grab a pint of milk.)
Then there’s the teddy-bear coat, which, although isn’t as historical as the others (it was launched in 2013), has still gained cult status. It’s the oversize sumptuous nature of this coat that has given it such a great reputation. Finally, there’s the Manuela, which is probably the most recognisable of the three; this one’s a more elegant silhouette thanks to the soft lapels and lack of buttons. It was created in 1998, and 24 years later, it’s still one of the most popular coats among fashion editors.
That’s not all, though, there are plenty of other incredible coats fro the designer that we’d consider to be timeless. Below, you can see and shop the icons, as well as more of the most beautiful Max Mara coats you’ll never regret investing in…
Next Up: We Try Before You Buy: The Best Winter Coats of the Season