Fans of Brock Collection’s beautiful pieces will want to tune in because fashion designer Laura Vassar just teamed up with Reformation for her latest collaboration: The Collection. The summer capsule brings Brock Collection’s distinct point of view to Reformation, infusing the designer’s sharp eye, signature floral prints, and romantic silhouettes through the lens of sustainable luxury. “My overarching goal was to make sexy, beautiful clothing that is sustainable and luxurious, yet still attainable,” Vassar tells Who What Wear. “This is a highly edited collection of timeless staples that customers will hold onto and wear in their day-to-day life for decades to come. Every piece has a sense of versatility and simplicity while still feeling special enough to make the wearer feel elevated and confident.”
For Reformation, Vassar was the perfect partner to design a curated capsule for their growing base of luxury-minder shoppers. “We knew we needed a stellar designer to bring a line like this to life and found a kindred spirit in Laura,” says Reformation CEO, Hali Borenstein. “She built an incredible following through Brock Collection, really understands what this customer wants product-wise, and shares our deep love of vintage.” The elegant, elevated capsule is poised to be in the wardrobes of the best-dressed fashion insiders this season. Ahead, shop the summer capsule and read more about The Collection by Reformation from Laura Vassar and Hali Borenstein.
Where did you look to for inspiration?
I was so inspired by the idea of bringing a new sensibility to Reformation for a luxury-minded customer, while staying true to the brand’s heritage.
These styles are meant to be a reflection of the character that lies within the wearer. This individual has an extremely layered lifestyle, so we created a range of styles that can flex into whatever they’re doing: going to work, running errands, hanging out with their families, enjoying drinks with friends, attending events and special occasions, etc. — Vassar
How did the collaboration come about?
Our customer base is broad and within the group, we have significant overlap with luxury. When we speak to this segment of the customer base, they share that they are looking for more sustainable luxury options. We have been testing this concept in smaller ways such as through strategic collaborations with brands like Canada Goose that have a higher price point and we also have begun introducing higher end bridal offerings. —Borenstein
How have your signature Brock Collection designs influenced the pieces in The Collection?
When I design a collection, whether it’s runway, custom bridal or a collaboration, I’m focused on creating the most beautiful fit possible that flatters and celebrates the figure. At Brock, my mindset was all about bringing old world romanticism to life. The lens of The Collection is a more modern and everyday approach to luxury, but with the same obsession with creating a perfect fit that makes the wearer feel sexy, beautiful and confident. Almost like armor for their day-to-day life that helps feel like their best self. — Vassar
How did Reformation’s approach to sustainability impact the designs?
I learned a lot from Reformation’s rigorous sustainability practices throughout the design process. It was a consideration at every turn, from the fabrications we selected to the digital tools we worked with during the sampling process to reduce waste to the actual silhouettes, which are intentionally timeless and meant to be worn for decades to come. There is really nowhere else you shop an edit like this that is so special and sustainable. — Vassar
What is your approach to building out a closet with wardrobe essentials? How did that weigh into The Collection?
I think it goes back to being really intentional, buying only what you truly love and need. Looking for the pieces that make you feel special, but are still accessible and wearable for day-to-day life.
How would you describe the aesthetic of The Collection in three words? Laura
The Collection is sexy, liveable and highly edited. — Vassar
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