Out of all the amazing fragrances I’ve had the opportunity to experience during my time as a Beauty Editor (as well as a fragrance novice before beginning my career), I’ve always considered fragrance as something worn not seen; the invisible accessory my outfits need to reach their full potential. But what if I told you an accessory brand has completely revamped that idea; creating a way for your favorite fragrances to not only be worn on the skin as expected, but also styled and displayed however you may desire. By Far, a designer accessory brand founded by sisters Valentina Ignatova, Sabina Gyosheva, and Denitsa Bumbarova, has done just that; recently launching a line of nostalgia-provoking refillable that meant to be used in correlation with their stylish charm bottles. Whether you decide to wear these charms on of the brand’s trendy bags or hooked to your jeans, there’s no denying that these fragrances are meant to be experience in an olfactory and visual way.
“We wanted to craft fragrances that would capture our memories and fantasies,” begins Ignatova, CMO and Co-Founder of By Far. “To achieve this, we invited three world-renowned perfumers, Fanny Bal, Jean-Christophe Hérault, and Caroline Dumur, to bring our vision to life. Each fragrance oil is handmade in Grasse (a Unesco World Heritage site in the South of France famed as the cradle of perfumery) and is an alluring testament to the rigorous craftsmanship of these three talented perfumers.” Drawing from their heritage as an accessory brand aiming to create beautiful and sustainable products, the brand’s goal to, “create a revolutionary product that combines craftsmanship, sustainable ingredients, and product design,” led to the fashion-forward development of the line’s portable and refillable fragrance charm bottles.
In other words, By Far has created a way from fragrance to be completely visible to the eye, transporting its wearer from private to public spaces through the simple act of attaching the charm bottles to a bag or a belt loop as a unique form of self expression. While the uniqueness of this fragrance line truly does speak for itself through its unmatched combination of style and functionality, it has also set itself apart from others thanks to the collection’s dedication to sustainable practices.
They’re approach to sustainability is as simple as it is impactful. “We strongly took our impact into consideration and managed to create a truly distinctive product by incorporating smart and innovative processes such as refilling and customization,” says Ignatova. Each charm contains a 20ml bottle crafted from 15% recycled glass while the bottles refill bottles are designed to be 100% recyclable. Additionally, each perfume is formulated without UV filters or synthetic colors and are infused with recycled rose essential oils.
Since its launch early this year, they’ve quickly gained recognition as a line to be watched in the fragrance industry. One of their bestselling eau de parfum, Daydream of Someone I Knew, was recently selected as a finalist in the Design & Packaging category of the Fragrance Foundation UK Awards 2023 as well as earning a nomination for their notable newcomer award. At the center of the By Far Daydream collection is an unwavering dedication by the brand to offering personalized fragrance experiences for customers through the exploration of identity. In fact, Ignatova sees this line of fragrances as an invitation to be part of the creative experience and process. Now that we’ve formally introduced you to the Daydream Collection, keep scrolling to discover a few of our favorite finds. Consider this a gateway to your new favorite line of fragrances.
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