I Get Why This Affordable Brand Is Always Going Viral—29 Must-See Sale Buys

The nostalgic feeling that bubbles up for us fashion people, when one of the most popular brands from childhood has a moment, is immense. The reemergence of Abercrombie & Fitch in recent years has me feeling some type of way. I distinctly remember the retail location at the local mall in my teenage years and begging my parents to take me there. The brand has grown up with its most loyal fans now being known as the best place to shop for workwear and everyday wardrobe staples that feel elevated.

One of the most notable things about Abercrombie & Fitch right now is that they have a way of going viral on TikTok. I’ve stumbled upon countless pieces from Abercrombie & Fitch that have brought the wow factor to my For You Page and gotten over a million views. I’m ready to find out for myself if its latest new arrivals are worthy of the stamp of approval the virality brings with it. In honor of Black Friday, see 29 sale finds that I can’t believe are this affordable right now. 

A blazer that will look amazing draped over your shoulders.

Everyone deserves to be well-stocked on bodysuits at all times.

I’m looking to rework my denim collection, and this is the pair of jeans I’d like to do start with.

This color is divine.

The baggier the jeans, the better.

BRB, stocking up on cute PJ sets.

I can’t believe it was even under $100 to begin with.

Did someone say “power suit?”

I can think of endless ways to style these trousers.

This feels so Y2K.

Now is the perfect time to get summer styles for a good price.

Vacation-ready.

Wedding-guest attire.

Cotton poplin is high key my thing.

This outfit just might be my 2023 uniform.

I’m so into cardigans right now.

This color is heavenly.

Cozy season requires a good amount of sweatshirts.

Adding GNO to my cal.

I’m daydreaming about wearing this cardigan with jeans.

Puffers on sale?!

My ideal holiday attire.

I’m obsessed with a good leather-and-shearling combination.

Layer it up.

Can you tell I like leather?

West Village, best village.

This looks designer.

The texture takes this knit to the next level.

I am making plans in this dress as soon as June hits. 

Up Next: Shopbop Has Chic Basics—Here Are the Best Options From the Black Friday Sale