In just one swipe of my For You Page you’ll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, if you’re wondering). Two, fashion dupes, because, let’s face it, as much as I’d love to invest in the real thing, my budget just doesn’t stretch that far. Finally, and most prevalently, viral beauty products. That’s what I’m focused on today.
As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was natural. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but they show us exactly how to apply them, so we know if they’re actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to my cart.
Finally, I’m ready to take the plunge, mostly because I found all these treasures in the Amazon Prime Day sale. From viral mascaras to much-loved foundations and sweat-proof setting spray to haircare worthy of a double tap, this list of deals covers an array of beauty categories, but I’ve kept it concise to only include the highest-rated options.
Ready to save? Let’s go.
The results this mascara gets are undeniable. A few swipes is all it takes to have falsies-looking lashes.
If you want to achieve the “glass skin” look, look no further than this glowy priming moisturiser by Elemis.
Superfood Midnight Facial has so many positive reviews on TikTok.
Paula’s Choice gets a lot of love on TikTok, and for good reason. In particular, this exfoliant is beloved for improving acne scarring and promoting skin turnover.
Rumour has it that L’Oréal’s True Match Foundation is one to have in your makeup bag.
As soon as temperatures began to rise this summer, TikTok was alight with setting sprays. This Urban Decay one seems to be the ultimate beauty-maven favourite.
Watch almost any “Get ready with me” video and you’ll notice this concealer. To hide dark circles or in a darker shade for contour, this is a popular choice.
If you don’t know anything about this small black pot, let me fill you in. It’s a primer unlike any other, with a jelly-like consistency that blends into a matte finish. It comes highly acclaimed on TikTok.
This exact roller has been all over my FYP for weeks. It’s perfect for this warm weather—you simply swipe over your makeup to remove shine on the go.
Now this is one I can personally vouch for. I apply this to any spots or other blemishes with my favourite powder applicator, and they instantly begin to disappear.
If you’re on HairTok, you’ll have heard about this. It’s a hair mask that nourishes, hydrates and cares for curls, plus it’s won plenty of awards.
Glossy makeup is still big news, and Kiko Milano’s jelly lipstick is the ultimate finishing touch. Choose from an array of colours.
Though not brand specific, it’s worth having a full set of makeup brushes to apply all these TikTok viral products.
Cerave sits high on beauty lovers’ lists for the simple reason that it works. Personally, I use this one even though I have oily skin.
Online or IRL, you’ve probably spotted (excuse the pun) people covering blemishes with these circular patches. Not only do they aid healing, they also stop you picking or prodding.
Any DIY beauty followers out there will know there’s plenty of conversation around lash dyes right now. Eylure’s affordable option is a clear winner, and I can personally attest to its efficacy and ease of use.
…And I also use the brow dye.
The Hair Food Banana & Shea 3-in-1 Hair Mask was the first product in this range to go viral, with the shampoo and conditioner quickly following suit. You can get the whole range together for less on Prime Day.
This summer I’ve been on a mission to have smooth, hydrated skin, and TikTok has declared Coco & Eve’s body scrub one of the best. Now’s the time to snap up a discount on it.
After you’ve thoroughly exfoliated, a highly hydrating cream is a must. This whipped body cream is exactly what I’ve been searching for.
If you follow any skincare gurus you’ll know all about gua sha and jade rollers. Personally, I think any brand will do for these, and this set gives you both for a very reasonable price during Prime Day.
On the topic of skincare tools, there’s also a lot of buzz around ice globes and facial cooling devices. Simply pop in the freezer and apply these cool cryo sticks to puffy under-eyes for instant results.
Now, this is my own personal recommendation. When I had severe acne I was told to use a different face cloth each day to dry my face after washing, and this affordable pack will ensure you always have a clean cloth to hand.
