My role as a digital fashion editor means that I’m constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what’s actually worth buying and recommending to you, lovely WWW reader. I won’t lie, sometimes it does feel like I’ve seen it all. When you’re scrolling through new arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you’re about to see here are doing just that.
Remember when Carrie Bradshaw proclaimed “shopping is my cardio”? Well, I’m pretty sure she would have been talking about these fall shopping finds under $100. They’re heartbeat-raising, shock-inducing, and all-around epic buys that are somehow, believe it or not, also affordable. Nope, it doesn’t make sense but I’m not questioning it, I’m simply adding them to my cart.
Ahead, see for yourself all the trendy buys that are impressing me right now.
Speaking of cool affordable finds, see the under-$40 pieces our editors stan for fall.