H&M has burned me more than any other retailer in the sense that too often when I’ve hesitated before making a purchase, it has sold out. The style of the pieces and the price point combine to create a perfect storm of sorts that too often leads to sell outs, which while good for the brand, is a bummer for anyone on the other side of the interaction. Because of this, I’ve tweaked my plan of action when shopping on the site, which basically means that I don’t hesitate when I find something really good. I act.
That is why when I checked H&M‘s homepage yesterday afternoon and saw that its spring edit had dropped, I immediately began scouring every last page of new arrivals. And after shopping a bit for myself, I couldn’t possibly go on with my week without sharing the news before its best pieces sold out. Without further ado, scroll down to find my picks from H&M’s spring arrivals.
The outfit maker of the season.
This dress looks so much more expensive than it is.
I’ll never say no to a cowl neck.
1. Buy these sandals. 2. Book a vacation.
The flouncy sundress you’ll wear again and again this spring and summer.
Just imagine the Instagram opportunities this suit brings.
And you can easily wear the pants and blazer separately.
This color is gorgeous on everyone.
The purposely wrinkled look is everywhere right now, and I’m here for it.
Comfortable and cool.
Those cutouts, though.
If you read Who What Wear, then you know how much we all love a denim maxi skirt.
