Every movie, save perhaps those directed by James Cameron, is a risk for the respective investors.
Screenwriter William Goldman famously said, “Nobody knows anything” when it comes to Hollywood. He was right then, and the late scribe’s wisdom lives on.
So the “Angel investors” who supported a crowdfunding push on behalf of “His Only Son” didn’t know if their money would be returned in any capacity.
They just wanted to spread the news about the Old Testament tale coming to the big screen. Now, their faith is being rewarded.
Angel Studios, the group behind the film, announced this week it’s paying back the 2,024 investors who supported the project’s marketing budget, plus 20 percent.
That’s called the P&A (prints and advertising) in Hollywood speak. Angel Studios says “His Only Son” is the first film to leverage crowd investors into its marketing plan.
Investors raised $1.235 million in under 100 hours to help promote the movie. Now, they’ll receive a 120 percent payout given the film’s box office success – $12 million.
“We’re proud to see that, once again, the Angel Studios Model is successful in getting crowd investors a return on their investment,” Neal Harmon, CEO and Co-Founder at Angel Studios, said in a statement. “We’ve seen this happen for the investors who made ‘Dry Bar Comedy’ possible and again with those who invested in ‘The Chosen.’”
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The studio’s twist on traditional crowdfunding methods allows investors to receive some, or all, of their money back if the projects in question thrive.
Here’s the official description for “His Only Son”
HIS ONLY SON recounts one of the most controversial moments in the Old Testament—when Abraham was commanded by God to sacrifice his son Isaac on the mountain of Moriah. While traveling to the place of the sacrifice, alongside Isaac and two servants, Abraham is flooded with vivid memories from the years he and Sarah spent longing for the son they were promised—the son he must now lay upon the altar.
The film, which earned a 96 percent “fresh” rating from audiences at RottenTomatoes.com, was selected by the Angel Guild. The group of more than 90,000 members invest in or pay it forward monthly for one or more of Angel Studios’ Originals.
Here’s more of the Angel Studios’ model:
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