Perfume is so personal that it can be a tough thing to recommend. I can tell you which perfumes are best based on my own favorites, but at the end of the day, scent works differently for everyone. What works for me may not work for you.
That doesn’t mean, however, that you can’t buy perfume based on recommendations online. I’ve found some of my favorite scents from reading about them or watching a video about them on TikTok. One surefire way to find a good perfume is to look at some of the best-selling ones that are already out there. These perfumes sell like hotcakes for a reason—they’re incredibly alluring. Keep reading to find out what the best-selling perfumes are right now at Sephora, Ulta, Nordstrom, and Violet Grey.
Best seller at: Sephora, Nordstrom, Ulta. Somehow, this scent manages to be both modern and nostalgic, and that’s probably part of the reason why it’s so popular. Orange acts as an electrifying spark to start the scent. It’s complemented by Grasse jasmine, May rose, patchouli, and vetiver, creating a complex harmony that smells good on everyone.
Best seller at: Sephora, Ulta. This fragrance is like spraying yourself in sunlight-dappled florals on the streets of Rome. Black currant, three types of jasmine, boozy vanilla, and woods blend together seamlessly for an edgy floral you’ll want to wear every day.
Best seller at: Sephora, Nordstrom. This fragrance is bright, green, and floral. It’s unexpected but still airy and sweet, with notes of grapefruit, quince, jasmine, and white musks.
Best seller at: Sephora. This classic Dior perfume is a warm floral that feels like an enveloping hug. It’s alluring without being overpowering thanks to a superb blend of ylang-ylang, Damascus rose, and jasmine.
Best seller at: Violet Grey. Costa Brazil’s fragrance is completely unique. One spritz will transport you to the Amazon thanks to a blend of truly unique ingredients. This fragrance is filled with white jungle flora, Brazil orange oil, pink pepper, grapefruit zest, geranium bourbon, nutmeg oil, cedarwood, myrrh, cedarwood atlas, vetiver, plant-based musks, amber accord, cypriol, and patchouli for a grounding scent that people will be begging to know the name of.
Best seller at: Nordstrom. It’s no surprise that this woodsy fragrance is on the list, as it’s essentially become the de facto scent of New York City. Violet accord, cardamom, iris, ambrox, cedar, leather, and sandalwood blend together for a scent that’s truly magnetic.
Best seller at: Ulta. A fresh floral scent is always welcome. There’s bergamot, juicy pear, and pink peppercorn on the nose, rose and jasmine at the heart, and white musks, vanilla, patchouli, and cedar to ground it.
Best seller at: Sephora. This $35 hair and body mist is one of Sephora’s best sellers, and for good reason. The spray will make you smell like a decadent, salted caramel, pistachio, and vanilla sundae—but never in a way that’s too overpowering.
Best seller at: Violet Grey. The best part about this perfume is that it’s not really a perfume—it’s a fragrance enhancer that can be paired with any scent or worn alone. It’s a bunch of airy, easily layerable notes that add instant richness—think bergamot essence, iso e super, vetiver acetate, civettone, firsantol, and ambrox super.
Best seller at: Nordstrom. This TikTok-famous perfume should be a staple in everyone’s fragrance wardrobe. It’s the ultimate skin scent—jasmine, saffron, cedar, and ambergris swirl together and smells intoxicating on everyone who wears it.
Best seller at: Sephora. It’s not every day that you see lavender in a perfume, and that’s because it’s hard to do it without making a scent that smells like an essential oil. This scent does it perfectly, with lavender, orange blossom, and musk accord to make it smell incredible.
Best seller at: Violet Grey. This perfume is truly special. It’s rose like you’ve never smelled it before—the flower is blended with patchouli, warm spices, and sandalwood.
Best seller at: Nordstrom. As the name might suggest, this perfume should be worn on any and every occasion that you want to feel your most fabulous.
Best seller at: Nordstrom. In this perfume, Jo Malone London has managed to bottle a rocky coastline. Ambrette seeds, sea salt, and sage are the star scent notes.
Best seller at: Ulta. Exclusively at Ulta, Billie Eilish’s eponymous fragrance has quickly become a fan-favorite. It’s a gourmand scent, featuring notes of sugared petals, mandarin, berries, vanilla, spices, cocoa, woods, musks, and tonka beans.
