Fashion

There are few times in life that we get a second chance, and when it comes to fashion, it’s just as rare. So when we […]

The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and […]

I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand (or in my […]

We bang on a lot about trainers here at Who What Wear, but we don’t need to justify that. No longer for simply working out, sporty […]

Hot take: I really, really love getting dressed up. Weddings, black-tie events, post-work drinks—you name it, I love it. They’re all an excellent excuse to […]

At Who What Wear, we believe that age is just a number. While there might be a societal rule book for choosing an “age-appropriate” hairstyle […]

As a fashion editor, I know all too well how much newness there is every season, and how difficult it is to know what is […]

Wide-leg trousers have been the breakout wardrobe must-have of the last year, and they’re showing no signs of dropping off our radar this summer. Between […]

Whoever said jeans weren’t comfortable clearly never got their hands on a well-worn pair of baggy jeans. A welcome respite after years of styling skinny and […]

Earlier this week Alexa Chung wore red jeans. Today we’re scrolling through Net-a-Porter, searching for fit and flare dresses. Does everything point towards the  2010s being officially back […]